We looked at it from a marketing standpoint and decided that when you do something in October...you blend in, while in August you're likely to stand out better.
(PRWEB) August 19, 2015
Gipson’s Tire Pros is proud to announce their commitment to the Cancer Wellness Foundation of Central Alabama’s “Tires for Tatas” program. Through August 2015, $2 of every tire sold through Gipson’s Tire Pros will be donated back into funds at the Cancer Wellness Foundation. Though Breast Cancer Awareness Month is in October, Gipson’s Tire Pros decided to take advantage of the higher tire sales numbers that usually come in August in order to maximize the amount of funds that can go toward the Foundation.
“Originally I wanted to paint the buildings pink!” said Tony Diliberto, regional marketing manager at Tire Pros. “We looked at it from a marketing standpoint and decided that when you do something in October for Breast Cancer Awareness you blend in, while in August you’re likely to stand out better.”
Gipson’s Tire Pros stores in Montgomery, Prattville, and Millbrook will all mark the Tires for Tatas effort with a large, unmistakable graphic on their store facades. Other participating Alabama stores are Wetumka Tire Pros in Wetumpa, Toulouse Tire Pros in Toulouse, and Sexton Tire Pros in Montgomery.
The Cancer Wellness Foundation of Central Alabama (formerly known as the Montgomery Cancer Wellness Foundation) provides support and educational services to cancer patients, particularly those who don’t have the resources for comprehensive health care. While some organizations help fund cancer research and others focus on early detection, the Foundation’s niche is unlike any other agency in the area. Their services help fill the gap between diagnosis and treatment, helping patients with nutritional counseling, transportation, advocacy, counseling, medication and other vital areas that can too easily fall through the cracks otherwise. The Cancer Wellness Foundation is a public charity and will advocate for all patients regardless of insurance status or income level.
Gipson’s Tire Pros is a locally-owned business and has been serving the Montgomery, AL area since 1979, with premium tires and auto repair services. Gipson’s Tire Pros handles premium tires from manufacturers like Continental, BF Goodrich, Uniroyal and Goodyear; their auto repair services include routine maintenance, wheel alignments, brake service, oil changes and more.
Gipsonstires.com is powered by TCS Technologies. TCS Technologies, a Microsoft Certified Partner, develops and markets both off-the-shelf and custom tire software solutions, web applications, ecommerce platforms, and support and consulting services to tire companies across the US and Canada. TCS has built a product base, which continues to prove itself as a revenue-increasing, business-streamlining asset to any size tire business. TCS Technologies has tools unmatched in the industry, and customization within each of its products to cater to the way tire dealers and retreaders do business. TCS’ home office is located outside Nashville, TN in Cookeville, with a second location in Salt Lake City, UT. Visit TCS Technologies’ website for more contact information at http://tcstire.com.