I've found that when I started focusing less on my size and more on being active and eating clean I felt better all around.
New York, NY (PRWEB) September 11, 2015
Mediaplanet today announces distribution of its first cross-platform edition of “Body Empowerment,” encouraging women young and old to love their bodies no matter what shape or size while also educating readers on ways to be proactive in establishing a healthy relationship with their bodies, through self-acceptance, staying active and maintaining a healthy diet.
The print component of “Body Empowerment” is distributed within this weekend’s edition of USA Today in New York, Los Angeles, Atlanta and New Orleans, with a circulation of approximately 250,000 copies and an estimated readership of 750,000. The digital component is distributed nationally, through a vast social media strategy, and across a network of top news sites and partner outlets. To explore the digital version of the campaign click here.
Body activist, Ashley Graham, graces the cover and inspires readers to embrace their bodies. She mentions that she encourages “both women and men to create body positive environments where they can express their own views of beauty and truly feel comfortable inside and out”. Also, in an exclusive interview with Lauren Conrad, the fashion-forward designer discusses how people should focus on their health and being fit, rather than the number on the scale. Conrad emphasizes, “I've found that when I started focusing less on my size and more on being active and eating clean I felt better all around.”
This campaign was made possible with the support of Ashley Graham, Lauren Conrad, True Model Management, Undersummers, FULLBEAUTY Brands, Catherines, Organyc, Alexandra Boos, Bandelettes, Avenue, Susan Moses, Adios Barbie, NEDA, Women’s Sports Foundation and more.
Mediaplanet is the leading independent publisher of content-marketing campaigns covering a variety of topics and industries. We turn consumer interest into action by providing readers with motivational editorial, pairing it with relevant advertisers and distributing it within top newspapers and online platforms around the world.