Embracing Their Bodies, Ashley Graham and Lauren Conrad Share Advice for Mediaplanet’s “Body Empowerment” Campaign

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Mediaplanet's first edition of cross-platform campaign, "Body Empowerment", hits newsstands within USA Today today. In collaboration with leading voices working to put an end to body shaming while promoting healthy body image at any shape or size, this campaign will encourage women (and men) to love their bodies while educating readers on ways that they can become their own body advocates.

Body activist, Ashley Graham, graces the cover and encourages readers to embrace their bodies.

I've found that when I started focusing less on my size and more on being active and eating clean I felt better all around.

Mediaplanet today announces distribution of its first cross-platform edition of “Body Empowerment,” encouraging women young and old to love their bodies no matter what shape or size while also educating readers on ways to be proactive in establishing a healthy relationship with their bodies, through self-acceptance, staying active and maintaining a healthy diet.

The print component of “Body Empowerment” is distributed within this weekend’s edition of USA Today in New York, Los Angeles, Atlanta and New Orleans, with a circulation of approximately 250,000 copies and an estimated readership of 750,000. The digital component is distributed nationally, through a vast social media strategy, and across a network of top news sites and partner outlets. To explore the digital version of the campaign click here.

Body activist, Ashley Graham, graces the cover and inspires readers to embrace their bodies. She mentions that she encourages “both women and men to create body positive environments where they can express their own views of beauty and truly feel comfortable inside and out”. Also, in an exclusive interview with Lauren Conrad, the fashion-forward designer discusses how people should focus on their health and being fit, rather than the number on the scale. Conrad emphasizes, “I've found that when I started focusing less on my size and more on being active and eating clean I felt better all around.”

This campaign was made possible with the support of Ashley Graham, Lauren Conrad, True Model Management, Undersummers, FULLBEAUTY Brands, Catherines, Organyc, Alexandra Boos, Bandelettes, Avenue, Susan Moses, Adios Barbie, NEDA, Women’s Sports Foundation and more.

About Mediaplanet
Mediaplanet is the leading independent publisher of content-marketing campaigns covering a variety of topics and industries. We turn consumer interest into action by providing readers with motivational editorial, pairing it with relevant advertisers and distributing it within top newspapers and online platforms around the world.

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Samantha Tessel
Mediaplanet
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