With this year’s opportunity to speak, HiP – an agency that has always prided itself on forward-thinking and agility – is able to meaningfully contribute to the conversation.
Albany, NY (PRWEB) August 19, 2015
Demand generation agency, HiP, is making final preparations for the short trip to New York City, where CEO Bret Smith will speak at the 2015 B2B LeadsCon Summit. The annual conference, which bills itself as an event that “specifically covers the unique challenges of the B2B Lead Gen Marketer”, will feature presentations from more than 30 lead generation innovators. This year, the Summit will take place on August 25th and 26th at the New York Hilton in Midtown Manhattan. Smith and HiP, who are also sponsors of the event, are excited for the opportunity to network with likeminded professionals, share cutting-edge best practices, and further cement themselves as an industry leader.
On the topic of B2B LeadsCon, Bret Smith said, “B2B LeadsCon is a natural fit for us. We see many, many familiar faces there, be they clients, partners, or competitors.” He went on, “[LeadsCon] gives us a valuable view into the challenges and development in our industry. With this year’s opportunity to speak, HiP – an agency that has always prided itself on forward-thinking and agility – is able to meaningfully contribute to the conversation.”
Smith will speak alongside Scott Vaughn, the CMO of longtime HiP partner Integrate. The two will appear in a Tuesday afternoon panel discussion, entitled, “Moving the Needle to Conversion: Turning Contacts Into Customers.” The focus of the 40-minute presentation will be optimizing lead conversions through quality lead gen input, automation, and data-driven insights. HiP will share its methodology for high-quality lead generation outcomes, as well as its recommendations for follow-up and intelligent lead nurture.
About HiP: Founded in 2009, HiP B2B, LLC is a full-service B2B demand generation agency. HiP utilizes content, email, and marketing automation to drive outcomes for a wide variety of marketing and technology clients. Key differentiators include its vast contact database, extensive targeting options, impressive fulfillment speeds, and exemplary lead quality standards.