LeadiD Strengthens Commitment to Education Institutions by Improving Precision of Efforts to Enroll Best-Fit Students

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Growing number of schools realize performance improvements from LeadiD’s lead intelligence platform.

LeadiD, the company bringing consumer intent data and analytics to online leads, today announced that it continues to experience strong growth in industry adoption, client base and revenue over the past year, as marketers seek to incorporate consumer behavioral data in their recruiting programs. LeadiD's lead intelligence platform, delivered as software-as-a-service (SaaS), empowers marketers with actionable intelligence to identify high-intent prospects, eliminate admissions process inefficiencies, and optimize marketing performance.

"LeadiD is committed to providing new visibility to our partners in education through the combination of data and technology, and to helping them make better decisions that improve their efforts to exceed enrollment goals,” said Ross Shanken, Founder and CEO of LeadiD. “We’re delighted about the impact that LeadiD data, insights, and analytics are having on our partners’ businesses."

More than 400 top educational institutions, mortgage and insurance brands and other publishers rely on LeadiD’s intelligence platform to enhance the real-time performance of their digital marketing programs and provide a source of competitive advantage. The LeadiD platform monitors more than 120 million consumer events each month and now witnesses more than 96% of inquiries created for the education industry.

Recognition from New and Long Time Clients

LeadiD continues to receive accolades from schools that are realizing dramatic improvements in their enrollment efforts through use of LeadiD’s lead intelligence platform.

"LeadiD has been instrumental in ensuring we are not wasting dollars on high-risk and outdated leads,” said Brad Reifschneider, Senior Digital Marketing Manager, Grand Canyon University. “By utilizing LeadiD data to make real-time purchasing decisions, we are able to demonstrate a 7x return on our investment, which helps to assure us that our dollars are spent as efficiently as possible."

“Delivering a career-enhancing education to adult students starts with understanding what prospective students really want,” said Trisha Smith, Director of Strategic Marketing, Colorado Christian University. “I am extremely excited about our LeadiD partnership, which will help us tap into consumer behavioral data so we can identify the inquiries with the highest intent. By assigning the correct value to every inquiry in our enrollment funnel, our enrollment counselors can be more focused on meaningful conversations with prospective students to determine if our programs are the right fit."

"Sparkroom’s partnership with LeadiD is a reflection of our commitment to raising the bar in higher education inquiry generation," said Bea Soffers, Managing Director of Client Services, Sparkroom. "Not only do we work with LeadiD to ensure our clients make the best decisions about their web leads, but also because they provide a best-in-class solution that helps monitor and manage TCPA consent tracking."

"Helix is an early partner to LeadiD and an active supporter of its mission to create transparency in lead generation,” said Rachel Lemieux, Director of CPL Media, Helix Education. “Our school clients leverage LeadiD to ensure that they purchase the best-in-quality leads."

Recognition for Accelerating Impact on Education Industry

Earlier this year, the LeadiD platform was recognized with three coveted LeadsCouncil LEADER awards in the Education category and five awards overall. LeadiD secured Gold for Most Innovative Company in Education; Gold for Best 3rd Party Lead Enrichment Partner in Education; and Bronze for Most Valuable Technology in Education.

About LeadiD

LeadiD is the lead intelligence platform that provides marketers with the trust and transparency to make smarter decisions and take real time action based on verified data. It is the only independent, neutral, open technology platform that allows marketers to know the certified origin, history and network intelligence of every 1st or 3rd party lead – creating a standard data currency for the lead generation ecosystem to communicate and optimize. LeadiD’s comprehensive AppMarketplace offers plug-and-play solutions for TCPA compliance, fraud detection, data validation, scoring, and more. For more information, visit LeadiD.com.

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Wendy Barbour
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