Philadelphia, PA (PRWEB) August 21, 2015
LeadiD, the company bringing consumer intent data, insights, and analytics to online leads, today announced the launch of LeadiD Consumer Intent Score©, which delivers actionable workflow decision intelligence for greater precision in lead scoring. Using a consumer’s lead-flow behaviors, LeadiD Consumer Intent Score accurately predicts, in real time, a consumer’s likelihood to achieve significant milestones, such as conversion from lead to customer, contactability and responsiveness to lead treatment across the Insurance, Mortgage, Education, Automotive and Solar industries.
LeadiD Consumer Intent Score represents the next evolution of predictive lead scoring. Existing scoring solutions do a good job of identifying the demographic characteristics of purchasers, but they fail to account for observed behaviors that are indicative of intent. This means that advertisers are too often overlooking high-intent shoppers, and missing significant engagement opportunities. LeadiD Consumer Intent Score improves on those models by incorporating the real-time behaviors of consumers in every part of the consumer funnel.
“The process of turning consumers into customers is one that's intrinsically tied to behavioral data,” said Ross Shanken, Founder and CEO of LeadiD. “LeadiD Consumer Intent Score enables marketers to make the best decision on every online consumer interaction, and to do so more efficiently than ever before.”
In addition to improving operational efficiency, marketers and publishers can leverage LeadiD’s intent-based scores to get more out of every lead:
- Dynamic pricing/bidding: The ability to know how likely a prospect is to engage in the conversion process enables marketers to make the right bids at the right time; additionally, publishers can “right price” every lead based on this same information.
- Improve lead mix: With new and powerful data at their fingertips, marketers can adjust their lead buying strategy and re-allocate the money they were spending on low-intent leads towards high-intent leads that are more likely to convert.
- Create premium lead categories: With LeadiD, lead publishers can categorize and tier the leads they sell by leveraging the LeadiD Consumer Intent Score as an indicator of quality and intent. In addition, marketers can prioritize leads and make optimal lead routing decisions using the Consumer Intent Score.
LeadiD is the data and analytics platform that provides marketers with the trust and transparency to make smarter decisions and take real time action based on verified consumer behavioral data. It is the only independent, neutral, open technology platform that allows marketers to know the certified origin, history and network intelligence of every 1st or 3rd party lead – creating a standard data currency for the lead generation ecosystem to communicate and optimize. LeadiD's comprehensive AppMarketplace offers plug-and-play solutions for TCPA compliance, fraud detection, data validation, scoring, and more. For more information, visit LeadiD.com.