Can Great Content Build Your Brand?

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Content and brand professionals gather at the Westin Bonaventure Hotel in Los Angeles this September 10 & 11. Exchange ideas and network with global leaders from companies that include: Airbnb, Google, Facebook, Dreamworks, LinkedIn & more, hosted by Innovation Enterprise.

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Content and brand professionals gather at the Westin Bonaventure Hotel in Los Angeles this September 10 & 11 for the Content and Brand Innovation Summits. Exchange ideas and network with global leaders from companies that include: Airbnb, Google, Facebook, Dreamworks, LinkedIn & more, hosted by Innovation Enterprise.

The summits allow speakers and delegates alike to interact with one another, discuss the challenges they’re facing and find solutions to these problems to enhance business performance through an effective and viable strategy.

Content strategy seems to be what everyone is talking about and what every organisation wants to be successful in achieving. But, when content marketing is concerned, are there synergies with brand activities? What are the best steps to remain a player in a competitive market? Jasmine Probst, Content Strategist at Facebook, will be discussing how content influences brand. What to say—and how to say it— which can make or break how people feel about a product and company, so what is the correct way to remain lucrative whilst trying to humanize a brand.

Jasmine will also be joined by her colleague Kevin McSpadden, Director of Marketing Brand Strategy, who will look at the 5 forces that drive more meaning, growth and impact in brand in 2015. In his presentation ‘The Brand Alchemist in the Age Innovation” he will be exploring issues that occurred in 2014 and what the future looks like for Facebook in 2016.

For a more complete list of speakers, presentations and registration details please click the link below.

Content Strategy Innovation Summit

Brand Strategy Innovation Summit

The summit is part of a two-day Digital Innovation Festival giving delegates the opportunity to connect with 500+ digital experts & 100+ leading speakers across 5 key summits.

To download the brochure, click the link below and select the summit that is most relevant: http://pages.theinnovationenterprise.com/DigitalLA.html

About Innovation Enterprise:

Innovation Enterprise, a CFO Publishing company is an independent business-to-business multi-channel media brand focused on the information needs of Senior Finance, Operations, Analytics, Big Data, Strategy, Digital, Innovation & Sports executives. Products include IE.Summits, ieOnDemand, ieWebinars, ieWhitepapers & more.

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Shivanee Pattni
Innovation Enterprise
+1 (415) 800-3620 Ext: +1
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since: 03/2015
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