Marilyn Monroe™ Spas Receives $20 Million Investment to Grow National Spa Chain

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Latest round of capital infusion into national spa and beauty company will accomplish domestic and global expansion plans & will help launch Marilyn Monroe™ Spa and Glamour Institute

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The enthusiasm in the Marilyn Monroe™ Spas brand since we launched the concept in 2012 is outstanding...This investment will allow us to accelerate our expansion plans through our franchise opportunities and more.

Marilyn Monroe™ Spas, a national brand with 10 locations currently open in four states serving 70,000 customers, announced today that it has received a $20 million investment in its latest round of capital infusion for the high-growth brand. Including this $20 million investment, Marilyn Monroe™ Spas has raised more than $36 million capital to date.

The $20 million investment will help accomplish domestic and global expansion plans, including the franchising of the brand’s Nail Lounges and Glamour Rooms. Marilyn Monroe™ Nail Lounges focus on nails (manicures, pedicures, gels) and waxing treatments (body and face). Marilyn Monroe™ Glamour Rooms offer a variety of “glamour” services for nails (manicures, pedicures, gels), face (facials and makeup applications), hair services (blow outs, cuts and color), and body treatments (massage and waxing services). Both concepts are presented with a modern and open aesthetic that is perfect for private treatments or larger group events.

“There is an obvious gap in the existing spa and beauty market across the nation that Marilyn Monroe™ Spas is able to fill. Throughout my due diligence process, I found that the brand is exceeding customer’s expectations with its level of service, quality of products and price points,” said Fabricio Bossle, Managing Partner, JCR Holdings, the newest investor. “I am confident that this brand will take the spa industry by storm.”

The investment will also fund the creation of the Marilyn Monroe™ Spa and Glamour Institute, a first-of-its-kind concept that will provide technical and business education for those wishing to be part of the salon, spa and beauty industry.

Along with its spa services, the brand sells more than 300 branded retail and spa products in each location and through its e-commerce website, including Natrue certificated organic skincare, vegan & “three-free” (free of the three known toxic ingredients in many nail polishes: Toluene, Dibutyl Phthalate and Formaldehyde) nail polish, makeup and hair care.

Led by spa industry veteran Niki T. Kearn (formerly Bryan), Founder and Board Member, and former Disney executive Allen “Al” R. Weiss, Marilyn Monroe™ Spas was granted an exclusive licensing agreement in 2012 with Authentic Brands Group, a leading international intellectual property corporation that owns the estate of Marilyn Monroe, to operate in the spa, salon, nail and health and wellness categories using the Marilyn Monroe name.

“The enthusiasm in the Marilyn Monroe™ Spas brand since we launched the concept in 2012 is outstanding, from both customers and the investment community,” said Al Weiss, executive chairman. “This investment will allow us to accelerate our expansion plans through our franchise opportunities and more.”

The company is now registered to sell franchises in all 50 states.

About Marilyn Monroe™ Spas
Marilyn Monroe™ Spas is a national company that transforms traditional spa and salon concepts under the iconic Marilyn Monroe brand. The brand provides superior standards of service, cleanliness, organic and vegan products, customer environment and value to its ever-growing clientele. Marilyn Monroe™ Spas consistently fulfills its clients’ desire to get polished and stay polished in fun, social and glamorous environments. There are currently ten Marilyn Monroe™ Spas locations open throughout Florida, New York, California and Hawaii. For more information, please visit

Multiple franchise opportunities are available for single-units as well as multi-units, area developer domestically and master franchise internationally. Interested franchisees can contact Bob DelVecchio at 407.340.3663 or bob(dot)delvecchio(at)marilynmonroespas(dot)com for more information.

About Authentic Brands Group (ABG)
Authentic Brands Group, in partnership with Leonard Green & Partners, is an intellectual property corporation with a mandate to acquire, manage and build long-term value in prominent consumer brands in apparel, sporting goods, action sports, home, celebrity, entertainment and consumer electronics categories. They enhance brand equity through best-in-class brand licensee and direct-to-retail partnerships.

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Melissa DiGianfilippo
Serendipit Consulting
since: 04/2010
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