Target Data Partners with Netmining, Strengthens Digital Offering

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Data-Driven Marketing Innovator Expands, Offers Clients New Business Solutions Through Data

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Leveraging Netmining’s proven digital solution with our client’s data will let us execute incredibly targeted, data-driven digital campaigns.

Target Data, the data-driven marketing innovator, today announced a strategic partnership with Netmining that will give their respective clients the ability to leverage their customer data to drive targeted customer acquisition – online and offline.

“Our partnership with Target Data gives us a complete understanding into a major life event – moving,” said Joe Lavan, Netmining’s VP of Data & Insights. “From a home going on the market all the way through the sale and actual move event – we now have the ability to trigger relevant ads for our clients throughout specific stages of this cycle.”

Target Data and data-driven targeting solutions provider Netmining can now bring their clients a complete end-to-end solution.

The partnership was created to give marketers three powerful resources in one solution:

  •     Integration of the Target Data offline behavior and purchase analytics with the Netmining online behavior analytics and proprietary scoring solution.
  •     An industry-leading full service desktop and mobile data management platform.
  •     Transparency into campaign optimization and results.

“Each of these key features is powered by the best-in-class Netmining platform with offline and online integration for mobile and desktop,” said Ross Shelleman, president and CEO of Target Data. “Leveraging Netmining’s proven digital solution with our client’s data will let us execute incredibly targeted, data-driven digital campaigns.”

About Netmining
Netmining is a leading provider of programmatic data-driven targeting solutions designed to help marketers understand and reach their audiences online. Our Audience Scoring Engine combines various data sources into real-time customer intelligence that yields high-performing and highly-relevant digital advertising, targeted to your customer. With the challenge of fragmented consumer media habits, Netmining's cross-device targeting and attribution allows marketers to find their high-value consumers wherever they are across all screens of engagement. For more information, please visit netmining.com or follow us on Twitter @netmining.

About Target Data, Inc.
Target Data combines a marketing optimization platform with data-driven campaign execution to let businesses quickly identify, attract and keep their highest value customers. Target Data’s customers include hundreds of leading firms in banking, insurance, retail, DIY, moving and storage, and telecommunications. For more information, visit http://www.targetdatacorp.com

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Jim McNulty
StandPoint Public Relations
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