(PRWEB) August 21, 2015
Precise Leads, Inc., New York City customer acquisition firm, has appointed Jaime Scott – Chief Information Officer and Sal LaGreca – Chief Operating Officer. The new C-Suite position of Chief Information Officer will empower the firm to effectively leverage its vast stores of data to anticipate future trends in customer acquisition, lead generation, and conversion. Jamie Scott is a co-founder of the company.
Precise Leads co-founder, president, & CEO Antonio Franzese commented on Mr. Scott’s new role, stating:
“At this pivotal stage in the companies growth, the responsibilities and contributions of a Chief Information Officer will pave the way for Precise Leads to utilize the vast data we have to expand the consumer footprint for our customers. Jaime has guided the company as my co-founder for 11 years, knows the business inside and out, and has the technology prowess to make a difference day one.”
As part of Mr. Scott’s responsibilities, he will help Precise grow into new markets, including live transfers and inbound calls to the home and personal services sectors. Mr. Scott affirmed the company’s growth trajectory stating: “We’re committed to technological investment and smart application for customer acquisition and value products for our client partners.”
Sal LaGreca, Chief Financial Officer, will assume the role of Chief Operating Officer as well as Chief Financial Officer. Mr. LaGreca has been with Precise Leads for 6 years and brings significant leadership experience in both operational and financial management, having held such positions at companies including McCann Worldgroup and KPMG.
Precise Leads CEO Antonio Franzese commented on Mr. LaGreca’s new role stating: “The company’s growth requires the blended experience of a financial visionary and stellar operational manager. Sal’s knowledge of the business and financial prowess makes him ideal for the job.” Sal said: “This shift in leadership marks a new era for Precise Leads. We’re very excited about what the future holds for this business.”
About Precise Leads
Founded in 2004, Precise Leads—which serves the insurance industry and related consumer markets—has posted double digit year-over-year growth, earning recognition from INC Magazine’s INC 5000 for 2014 and 2015 as well as being recognized by Deloitte Technology Fast 500. Precise Leads has worked with over 8,500 insurance agents in the last year, and is on track to reach a considerably larger market in 2015.