Del Sol Launches Sol Style Color-Changing Nail Polish Subscription Program

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Del Sol, international retailer of color-changing clothing and accessories, announced this week the launch of its Sol Style Subscription Program, which includes exclusive nail polishes and nail art products that all change colors with sunlight.

Sol-Style-Nail-Polish-Subscription-Beauty-Box

Sol Style Nail Polish Subscription Beauty Box

Because each polish changes color in the sun, it’s like getting two colors, two looks, and two attitudes in every bottle.

Del Sol, international retailer of color-changing clothing and accessories, announced this week the launch of its Sol Style Subscription Program, which includes exclusive nail polishes and nail art products that all change colors with sunlight.

Other Sol Style contents include an extra color-changing gift, a nail art tutorial, a Del Sol sticker, and a 30% off DelSol.com coupon.

All Sol Style nail products were created by Del Sol’s product developers and designers and use Del Sol’s proprietary Spectrachrome® technology, which is what makes the polishes change from one color without sunlight to a completely different color with sunlight.

Sol Style Subscribers will receive more than $35 worth of product for only $19.99 per month. They’ll also be able to choose between the following nail packages:

‘Nail Polish Lover’ – Includes nail polish of the month, top-selling polish, and third nail polish or nail treatment product.

‘Nail Art Lover’ – Includes nail polish of the month, top-selling polish, and nail applique, stencil, or decal package.

“Sol Style subscribers; i.e., Sol Stylists, can look forward to brightening up their month, every month, with new, on-trend polishes that transform an ordinary day into a sunny, colorful day,” said Scott Brady, Del Sol VP of Communications. “Because each polish changes color in the sun, it’s like getting two colors, two looks, and two attitudes in every bottle.”

Inspirational nail art designs, showcasing Del Sol’s Nail Polish of the Month, are also available to Sol Style subscribers every month. Del Sol corporate puts together and ships all Sol Style beauty boxes at the beginning of each month, and subscribers can cancel at any time.

“The Sol Style Subscription is a great way to build up your nail polish collection at an affordable price,” said Morgan Bridge, Del Sol Media Marketing Manager. It removes the stress of choosing what colors you need. Del Sol does that for you.”

Del Sol nail polish does not contain Formaldehyde, Toluene, or Dibutyl Phthalate (DBP). It’s five-free polish, which basically means it’s safe to use, but still not safe enough to drink. No animal testing either. Made in the USA.

Del Sol color-changing products come with a Wow Guarantee, which guarantees that they’ll continue to change color in the sun for the life of the products. If they don’t live up to the customers’ expectations, Del Sol will replace them free.

The sticker on top of each bottle of polish shows which color the polish will change to with sunlight. The sticker on the bottom of the bottle is in three languages – English, Spanish, and French. Del Sol’s top and base coats do not block UV rays.

Del Sol 2015 Media Kit.

About Del Sol
Headquartered in Sandy, Utah, Del Sol was established in 1994 and has since grown to more than 100 stores worldwide in 28 countries. Today it’s the world’s leading brand of color-changing apparel and accessories and the number-one promoted merchant onboard Royal Caribbean, Carnival, Princess, Disney, Celebrity, and Norwegian Cruise Lines. Based on a proprietary Spectrachrome® Technology, originally developed by NASA, crystals are harvested from the sunniest, most colorful places on the planet and then engineered for use on nearly 10,000 retail items. Much like a flower that blossoms in the sun’s rays, Del Sol’s exclusive Spectrachrome® crystals open and unfold upon exposure to sunlight; revealing their hidden colors. Del Sol is the winner of the prestigious Ernst & Young Entrepreneur of the Year Award in Retail, Utah’s Best of State Statue, and is found on Inc. Magazine’s list of 500|5000 fastest-growing companies, along with Utah’s Top 100 Private Businesses. For more information about Del Sol’s culture, products and stores, please visit http://www.delsol.com

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Scott Brady
Del Sol
+1 (801) 562-3001 Ext: 125
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