U.S. International Media Selected as Media Agency by New American Funding

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USIM to provide all media planning and buying for Mortgage Provider

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"We are confident that USIM can deliver the media strategy, resources and execution necessary to support us in our rapid growth and long term success,” said Jennette Landrum, EVP of Marketing at New American Funding.

U.S. International Media (USIM), the fastest growing independent media services agency, announced today that it has been selected by licensed mortgage lender New American Funding as its new media agency.

“At New American Funding we are committed to long term growth and that includes a long term media strategy. We are confident that USIM can deliver the media strategy, resources and execution necessary to support us in our rapid growth and long term success,” said Jennette Landrum, EVP of Marketing at New American Funding.

USIM will support New American Funding’s media activities related to its home financing services, with a specific focus on strategic development and market research related to media planning and buying across all media disciplines.

“We’re excited to work with New American Funding,” said Doug Livingston, President of USIM. “Rick and Patty Arvielo, along with their management team, are building a tremendous company. We’ll deploy innovative media planning and negotiating strategies to assist in their fast growth.”

New American Funding is one of the fastest growing independent Mortgage Bankers in the United States and USIM will build on their existing media tactics and explore new opportunities to help expand their presence and growth in key markets.

For more information regarding the U.S. International Media – New American Funding relationship, please contact Rebekah Colby, PR/Marketing Coordinator for U.S. International Media.

About U.S. International Media
U.S. International Media is an independent, full-service media agency that provides innovative media strategies and execution to maximize advertising return on investment. The company was founded in 2004 by media industry innovator, Dennis Holt. It is headquartered in Los Angeles with 20 offices throughout the United States and Canada. The company specializes in Media Research,Media Planning, Local Broadcast and Cable, National Broadcast and Cable, Digital Media, Direct Response, Out-of-Home, Print Media, Direct Marketing, Multicultural Media. For more information regarding USIM services please visit http://www.usintlmedia.com.

About New American Funding
New American Funding is a Fannie Mae, Freddie Mac and Ginnie Mae Direct Seller/Servicer, FHA Direct Endorsement and VA Automatic mortgage lender. The company is licensed in multiple states, has over 90 branch locations and offers a variety of purchase home loan and refinance options, including, Conventional, FHA, Cash Out, Fixed Rate and Adjustable Rate Mortgages, VA, HARP 2.0, Jumbo, and Reverse Mortgages. http://www.newamericanfunding.com

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Rebekah Colby
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