Verve, a Credit Union, Announces Community Credit Union Merger Date

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Since announcing plans to merge in January, Verve, a Credit Union and Community Credit Union announce official merger date.

On September 1, 2015, Community Credit Union of La Crosse will officially operate as Verve, a Credit Union, and begin serving more than 11,000 La Crosse area members with enhanced products and services under this name and entity.

Community Credit Union and Oshkosh-based Verve (formerly CitizensFirst Credit Union) announced plans for a merger in January of this year. According to Chris Butler, President & CEO at Community, the partnership is a collaborative one. “Unlike many mergers that happen out of necessity, we’ve been working together since January to bring our members an even greater credit union experience,” Butler said. “By combining our resources, we can continue giving back to our communities in new and exciting ways.”

Kevin J. Ralofsky, President and CEO of Verve, also commented on the partnership. “I am very excited to be able to work with Chris Butler and his team because we share the same values when it comes to our members/owners, our communities and corporate culture,” he explained. “CitizensFirst rebranded to Verve this year.

The word verve stands for spirit, energy and enthusiasm which reflects our enthusiasm for cooperation and innovation; these same principles have driven Community’s success.”

Ralofsky added that he hopes the partnership will provide an attractive model for future collaborations. “It is crucial that credit unions continue to adapt to their communities’ changing needs,” he explained. “Our partnership with Community is an opportunity to grow so we can have a greater, positive impact on the individual lives that make this work possible.”

After the merger, Verve will operate out of 14 branches and serve nearly 58,000 members in the La Crosse area and Northeast Wisconsin. Kevin J. Ralofsky will continue to serve as CEO of Verve, and Chris Butler will take on a strategic role as Regional President, overseeing the credit union’s growth strategies on the western side of the state.

Verve, a Credit Union, is a member-owned, not-for-profit financial cooperative with more than $580 million in assets and serving nearly 47,000 members at ten locations. Membership is open to anyone who lives, works or worships in 15 Wisconsin counties from Brillion to Fond du Lac. Membership is also open to employees of Kimberly-Clark Corp., Neenah Paper and the medical services industry, and to the immediate family of any current member.


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Anna Allen
Verve, a Credit Union
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