ALPHAGILITY LLC, a Parsippany Partners Subsidiary, Acquires

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Our acquisition of strengthens our leadership in the e-commerce women’s swim and resort wear markets.

ALPHAGILITY, LLC, a subsidiary of Parsippany Partners, an omni-channel marketing firm specializing in fashion and lifestyle products, announced it is acquiring (, a retail web-store offering a broad range of women’s swim and resort wear., a leading retailer of Miraclesuit and Magicsuit brands, provides the largest and most exclusive offering of fashion shaping swimwear for the missy consumer. With its roots in catalog direct-marketing, has evolved to become a multi-channel online retailer of swim and resort wear.

“Our acquisition of strengthens our leadership in the e-commerce women’s swim and resort wear markets,” commented Candace Keller Meneou, member of Parsippany Partners Advisory Board. “By combining with our SWIMSTYLE ( e-commerce venture, we will solidify our position as a leader in this important category and allow us to better serve our customers who rely on us to provide a broad range of authentic, high quality swim and resort wear.”

The integration of both companies will take place over the next five months. ALPHAGILITY is in the process of making necessary operational and organizational changes while integrating key elements as it restructures its e-commerce presence in the women’s swim and resort wear market. As part of the acquisition, Charles Mertz, current President of, will become the President of ALPHAGILITY. will continue to operate under that brand-name as a subsidiary of ALPHAGILITY and relocate to its headquarters in Parsippany, NJ.

ALPHAGILITY, a Parsippany Partners company, is an omni-channel marketing company specializing in fashion and lifestyle products. The genesis of our name – ALPHAGILITY – comes from our combined market strength and agility. It is experience, drive, and flexibility that embody our organization.

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Andrea Solomon
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