USGA And Lexus Renew Partnership

Share Article

Lexus to Continue as Official Vehicle of the USGA through 2020

News Image
Our common commitments to environmental sustainability, youth programs and the pursuit of perfection on and off the course make this association and renewed agreement particularly fitting, Brian Smith, Lexus vice president of marketing

The United States Golf Association (USGA) and Lexus announced today the renewal of their corporate partnership. The agreement ensures that Lexus will remain the exclusive automotive partner of the USGA through 2020.

“We are excited to extend our relationship with Lexus,” said Sarah Hirshland, USGA senior managing director of business affairs. “Our affiliation began in 2007 when they became the first automotive partner in USGA history. During that time, the company has shown its commitment to golf and the work that the USGA is doing to support the game. The renewal offers the opportunity to continue to work together and expand our combined efforts.”

At the U.S. Open, U.S. Women’s Open and U.S. Senior Open championships, the Lexus Performance Drive Pavilion has become a popular destination for spectators. The Pavilion enhances the fan experience with engaging content, including autograph signings, photo opportunities with USGA championship trophies and interactive golf simulators.

Over the past two years, Lexus has served as the partner for the U.S. Open Trophy Tour. This year, the trophy logged more than 5,000 miles, with stops at golf courses and Major League Baseball and Major League Soccer stadiums on its way to the 2015 U.S. Open Championship at Chambers Bay in University Place, Wash.

Lexus will also continue to provide courtesy cars at all 13 USGA championships, with 967 vehicles provided in 2015.

In addition to its support of USGA initiatives, Lexus supported the launch of coverage of USGA championships on Fox Sports, as well as the USGA’s effort to achieve a wider distribution of real-time championship highlights through the use of enhanced digital and social media tools.

“We are proud to extend our partnership with such a prestigious sporting organization and to continue as the exclusive automotive partner of the USGA,” said Brian Smith, Lexus vice president of marketing. “Our common commitments to environmental sustainability, youth programs and the pursuit of perfection on and off the course make this association and renewed agreement particularly fitting.”

About the USGA
The USGA conducts the U.S. Open, U.S. Women’s Open and U.S. Senior Open, as well as 10 national amateur championships, two state team championships and international matches, attracting players and fans from more than 160 countries. Together with The R&A, the USGA governs the game worldwide, jointly administering the Rules of Golf, Rules of Amateur Status, equipment standards and World Amateur Golf Rankings. The USGA’s reach is global with a working jurisdiction in the United States, its territories and Mexico, serving more than 25 million golfers and actively engaging 150 golf associations.

The USGA is one of the world’s foremost authorities on research, development and support of sustainable golf course management practices. It serves as a primary steward for the game’s history and invests in the development of the game through the delivery of its services and its ongoing “For the Good of the Game” grants program. Additionally, the USGA’s Course Rating and Handicap systems are used on six continents in more than 50 countries.

For more information about the USGA, visit http://www.usga.org.

About Lexus
Lexus launched in 1989 with two luxury sedans and a commitment to pursue perfection. Since that time, Lexus has expanded its line-up to meet the needs of global luxury customers. Lexus is now going beyond its reputation for high quality vehicles with the integration of innovative technology, emotional exterior and interior designs, and engaging driving dynamics and performance. With six models incorporating Lexus Hybrid Drive, Lexus is the luxury hybrid leader. Lexus also offers eight F SPORT models and one F performance model. In the United States, Lexus vehicles are sold through 235 dealers who are committed to exemplary customer service.

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Jeff Altstadter
Visit website