sweetFrog To Offer New Value Program to AARP Members

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Members Can Save Now on All In-Store Purchases

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sweetFrog has become a part of the fabric of local communities across the nation and is a place where families go to celebrate and connect daily.

sweetFrog Premium Frozen Yogurt is proud to offer the 37 million AARP members special limited time offers and year-round discounts.

In addition to receiving daily in-store savings of 15% on frozen yogurt, merchandise and gift cards, AARP members will also be offered seasonal discounts at sweetFrog shops.

"sweetFrog has become a part of the fabric of local communities across the nation and is a place where families go to celebrate and connect daily," said Matt Smith, chief marketing officer of sweetFrog. "This relationship makes it easier and more affordable than ever for AARP members to enjoy their favorite frozen treats."

“Helping people save money is a priority for AARP for more than 50 years,” said Victoria Borton, Vice President of Lifestyle Products, AARP Services, Inc. “We’re pleased to enter into a relationship with sweetFrog that will help our members’dollars stretch further while enjoying the delicious frozen treats they love – from healthy to decadent.”

For more information on these exclusive benefits, AARP members may visit: http://www.aarpdiscounts.com.

About sweetFrog Frozen Yogurt:
sweetFrog (http://www.sweetfrogyogurt.com) is the fastest growing premium, all natural, self-serve frozen yogurt restaurant company in the country. Sweet Frog currently has 358 stores including company-owned, franchise and independently licensed locations either open or under contract in 27 states in the U.S., Dominican Republic, United Kingdom and Egypt. The company was founded in 2009 and is based in Richmond, Virginia. Sweet Frog prides itself on providing a family-friendly environment where customers can enjoy soft-serve frozen yogurt, gelato and sorbets with premium toppings of their choice. The company was founded on Christian principles and seeks to bring happiness and a positive attitude into the lives of the communities it calls home.

About AARP
AARP is a nonprofit, nonpartisan organization, with a membership of more than 37 million, that helps people turn their goals and dreams into real possibilities, strengthens communities and fights for the issues that matter most to families such as healthcare, employment and income security, retirement planning, affordable utilities and protection from financial abuse. We advocate for individuals in the marketplace by selecting products and services of high quality and value to carry the AARP name as well as help our members obtain discounts on a wide range of products, travel, and services. A trusted source for lifestyle tips, news and educational information, AARP produces AARP The Magazine, the world's largest circulation magazine; AARP Bulletin; http://www.aarp.org; AARP TV & Radio; AARP Books; and AARP en Español, a Spanish-language website addressing the interests and needs of Hispanics. AARP does not endorse candidates for public office or make contributions to political campaigns or candidates. AARP Foundation is an affiliated charity of AARP that is working to win back opportunity for struggling Americans 50+ by being a force for change on the most serious issues they face today: housing, hunger, income and isolation. AARP has staffed offices in all 50 states, the District of Columbia, Puerto Rico, and the U.S. Virgin Islands. Learn more at http://www.aarp.org.

About AARP Services, Inc.
AARP Services, Inc., founded in 1999, is a wholly-owned taxable subsidiary of AARP. AARP Services manages the provider relationships for and performs quality control oversight of the wide range of products and services that carry the AARP name and are made available by independent providers as benefits to AARP’s millions of members. The provider offers currently span health products, financial products, travel and leisure products, and life event services. Specific products include Medicare supplemental insurance; credit cards, auto and home, mobile home and motorcycle insurance, life insurance and annuities; member discounts on rental cars, cruises, vacation packages and lodging; special offers on technology and gifts; pharmacy services and legal services. AARP Services also engages in new product development activities for AARP and provides certain consulting services to outside companies.

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For more information, please contact:
Matt Smith at sweetFrog, matt(dot)smith(at)sweetfrog(dot)net, 804.398.8618
AARP Media Relations, media(at)aarp(dot)org, 202.434.2560

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Pat Galleher

Matt Smith