New York, NY (PRWEB) August 21, 2015
Tonight, live on AXS TV, RFA athletes will reveal adidas Combat Sports’ first-ever MMA Fight Kit during the much-anticipated USA vs. BRAZIL-themed event. RFA 29 takes place from the Sanford Pentagon in Sioux Falls, South Dakota and will be nationally televised on AXS TV starting at 10:00 p.m. ET / 7:00 p.m. PT.
UFC stars Robbie Lawler and Lyoto Machida are serving as coaches of the USA and Brazil teams, respectively, as the all-American and all-Brazilian fighters get ready to square off.
“This adidas MMA Fight Kit with RFA represents teamwork, commitment, and the spirit of what adidas Combat Sports and the RFA is all about: a deep passion for the sport of MMA,” said Scott Viscomi, Managing Director of adidas Combat Sports USA. “As partner organizations, adidas and RFA worked hand in hand through every step of this concept. Debuting this adidas Fight Kit tonight with Robbie Lawler / Team USA and Lyoto Machida / Team Brazil is just the beginning of what we will achieve together in the near future.”
As coaches, Lawler will wear the adidas Combat Sports American-themed shirt, while Machida flies yellow and green for Brazil.
“The adidas MMA Fight Kits are something we’ve wanted to implement for a long time, and we’re pleased to debut them through our partnership with adidas Combat Sports,” said Ed Soares, RFA President. “This is proof positive that our relationship is getting stronger every year.”
Lawler, along with fellow UFC star Luke Rockhold, signed landmark head-to-toe deals with adidas Combat Sports in February 2015, and stand as the first athletes in history to join adidas Combat Sports in a major, long-term athlete partnership.
For more information about adidas Combat Sports please visit http://www.acsgear.com.
About adidas Combat Sports USA
Based in New York City, adidas Combat Sports USA is the combat sports licensee for the global sports and lifestyle clothing, gear and accessories brand, adidas, which has been in existence since 1949. adidas Combat Sports is the exclusive equipment sponsor for Resurrection Fighting Alliance (RFA), a national mixed martial arts organization known for priming rising athletes and serving as a training ground for their next level in professional MMA competition, New York City’s own Muay Thai league Friday Night Fights, and the adidas National Boxing Tournament in partnership with the Oxnard Police Activities League. adidas is also a multiple year sponsor of Olympic Judo, Boxing, and Tae Kwon Do, as well as of the world-renowned European Judo Union. adidas Combat Sports enjoys major athletic partnerships with world class MMA athletes Robbie Lawler, UFC Welterweight Champion and Luke Rockhold, number one UFC Middleweight contender, and world class Jiu Jitsu practitioner Clark Gracie. A major presence for over a decade in the traditional martial art of Judo and the sport of Boxing, adidas Combat Sports is proud to deliver professional grade equipment and clothing to suit the combat sports training regimens of people everywhere.
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Press Contact: Jen Wenk, APR
adidas Combat Sports Public Relations
702.635.0995 / jen(at)starprlasvegas(dot)com