The Parma store is literally a toy store for car guys
Parma, OH (PRWEB) August 31, 2015
The Eastwood Company is redefining retail and taking DIY to new levels for customers shopping its new store in Parma, OH. Eastwood has transitioned from a conventional catalog company into the premier online source for automotive tools and supplies, and on August 24th, it opened its second store that puts a twist on traditional retail with an experiential format unlike any other in the automotive space.
Visitors to the store will encounter a truly unique experience. Eastwood’s retail experience brings the garage-environment directly to shoppers. The experience educates customers with hands on workshops, how-to videos, interactive product displays, media lounge and the opportunity to try products before making a purchase.
“Eastwood is passionate about the hobby and we want that passion to show through in our stores. The Parma store is literally a toy store for car guys,” stated Nick Capinski, Director of Product Solutions at Eastwood. “Whether you are a professional in the industry or tackling your first project, we’re hosting classes that share the knowledge needed to succeed with the tools, plus allowing students to get hands on usage."
The store, which is located in Parma, OH, at 5673 Ridge Road, positions Eastwood to become a community hub for car shows and other events. It is open daily from 8:00am – 7:00pm, Monday – Saturday, and 9:00am – 5:00pm on Sunday.
To kick off the experience, there will be a grand opening celebration September 11th through September 20th. During the celebration, there will be grand opening deals, meet and greets with industry experts, instructional classes and product demonstrations, and much more.
Founded in hobbyist, Curt Strohacker’s home garage, in 1978, Eastwood has prided itself, since day one, on offering the right products and knowledge to allow DIY hobbyists to achieve great results. The company’s tagline “Do the Job Right” is a message that Eastwood drives home through its catalog, website and retail experience. Eastwood markets unique tools and supplies for repair, restoration, and modification of cars, trucks and motorcycles, as well as for home and garage DIYers. Eastwood constantly innovates and develops new products to serve the home automotive hobbyist, as well as individuals and organizations focused on the restoration and preservation of automobiles and motorcycles. For more information, to set up an interview, or for hi-res photos, please contact Nick Capinski at ncapinski(at)eastwood(dot)com or (610) 705-5404.