Vīb is really gaining traction because it is the only boutique concept designed for the upper midscale hotel segment and fills a niche that developers and customers want. - Ron Pohl Senior Vice President Brand Management
PHOENIX (PRWEB) August 24, 2015
Best Western International announced today that it has five additional Vīb deals signed; all of which are anticipated to be open by the end of 2016. Since announcing Vīb (as in Vibrant), Best Western’s new urban boutique concept last October, the brand has eight Vīb projects under development and is actively negotiating deals in key U.S. cities including Atlanta, Charlotte, Dallas, New Orleans, Scottsdale and San Diego.
“Since the launch of Vīb we have had tremendous interest from hotel developers and are especially pleased with the response from developers who have not previously developed Best Western hotels,” said Ron Pohl, senior vice president brand management. “Vīb is really gaining traction because it is the only boutique concept designed for the upper midscale hotel segment and fills a niche that developers and customers want.”
Vīb was designed for today's connected traveler who is looking for social engagement, technology integration and consistent service. Vīb's vibrant lobby, stylish design and focus on convenience and technology integration will exceed guest expectations. This unique concept has a minimal footprint, is cost effective to build, efficient to operate, and as a result of Best Westerns leading industry revenue contribution and fee structure, creates a highly profitable business model.
In addition to the previously announced Vīb hotel projects in Chicago, Miami and Seoul, South Korea, the following Vīb hotels are expected to be open by the end of 2016:
- The 200-room Los Angeles Vīb
- The 150-room Miami Vīb. This is the second Vīb under development in Miami.
- The 81-room Staten Island Vīb
- The 112-room Little Rock Vīb
- The 90-room Springfield Vīb
For more information on development opportunities with Best Western please visit bestwesterndevelopers.com.
About Best Western International
Best Western International, Inc., headquartered in Phoenix, Ariz., is a privately held hotel brand with a global network of 4,000+* hotels in more than 100* countries and territories worldwide. Best Western offers six hotel products to suit the needs of developers and guests in every market: BEST WESTERN®, BEST WESTERN PLUS®, BEST WESTERN PREMIER®, BEST WESTERN PLUS EXECUTIVE RESIDENCY ℠, Vīb® and BW Premier Collection ℠. Now celebrating 69 years of hospitality, Best Western provides its hoteliers with global operational, sales and marketing support, and online and mobile booking capabilities. More than 25 million travelers are members of the brand’s award-winning loyalty program Best Western Rewards®, one of the few programs in which members earn points that never expire and can be redeemed at any Best Western hotel worldwide. The brand’s partnerships with AAA/CAA, Minor League Baseball, and Harley-Davidson® provide travelers with exciting ways to interact with the brand. Best Western continues to set industry records and accolades, including Business Travel News naming BEST WESTERN and BEST WESTERN PLUS as the best mid-price and upper mid-price hotel chains, four consecutive Compuware Best of the Web gold awards for best hotel website and six consecutive AAA/CAA Hotel Partner of the Year awards. Best Western branded hotels worldwide won four times more TripAdvisor Certificate of Excellence awards than industry average.
*Numbers are approximate and may fluctuate.