Global Negotiation Leader to Republish Book on Building Better Deals

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K&R Negotiations’ Mladen Kresic Updates “Negotiate Wisely in Business and Technology,” Textbook That Reveals Practices and Principles of Successful Business Negotiations

Mladen Kresic

K&R Negotiations announced today that co-founder and CEO Mladen Kresic will be publishing an updated version of his seminal negotiation textbook, “Negotiate Wisely in Business and Technology” and its new companion workbook. The book was originally co-authored with K&R co-founder Harvey Rosen in 2004 and is slated for digital republication this month. The book has been read widely by business professionals and used in universities and numerous corporate programs across the world.

“Negotiate Wisely in Business and Technology” presents an updated view of the K&R methodology that the team has honed in business and technology negotiations for both medium-sized businesses and Fortune 100 companies worldwide since the company’s founding in 1994, including:

  • How to define and build value-based leverage
  • Bedrock principles that create and sustain successful negotiations
  • Proprietary tools for resolving conflicts, setting prices and terms
  • Managing the negotiation process, agendas and tactics

The book is accompanied by a companion workbook for applying the learning.

“Negotiation ability impacts revenue, profits and company performance at every level of the enterprise, public or private,” said Kresic. “This book is a result of pulling together what we have learned in more than two decades of helping clients craft successful deals and imparting on our audiences a practical guide to the discipline of business negotiations. I’m excited to present the updated material and to give business negotiators our perspective and tools for more lasting business relationships.”

About K&R Negotiations
Mladen Kresic is founder and CEO of K&R Negotiations LLC. He has over 30 years’ experience negotiating business transactions both as a lawyer and businessman. Prior to forming K&R he served as counsel to a number of different IBM businesses and as General Counsel and Board member of Bristol Technology.

K&R Negotiation Associates, LLC, is a consulting firm specializing in structuring and negotiating business transactions around the world. The company is comprised of professional negotiators, sales executives, and business attorneys. K&R professionals average over 20 years of professional negotiation experience and apply a results-driven methodology to change sales and negotiation behaviors and improve negotiating success. K&R’s clients include Fortune 200 companies such as IBM, Microsoft, Cisco, EMC and Xerox, as well as smaller companies such as Merkle, Aricent and Priceline. For more information, please visit

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