Pasadena, CA (PRWEB) August 24, 2015
Representatives with iti Direct Mail announced today that its offerings of handwritten fonts and calligraphy fonts have been a success.
“We're having great success with our handwritten and calligraphy fonts, which are on the rise,” said Alan Barseghian, marketing director of iti Direct Mail, whose specialty product is printing mail merged letters with personalized appearing envelopes that do not look like junk mail. “People love it and we now have more real handwritten fonts and have also added a new style of envelopes with calligraphy style fonts.”
Barseghian explained that customers sort through their mail, taking only seconds to decide if an envelope is interesting enough to open.
“Handwritten fonts give you a powerful advantage over the competition by personalizing the look of your envelope,” Barseghian stressed, before adding, “Handwritten fonts immediately take away the look of junk mail and catch the reader's attention much faster than other pieces of mail.”
Barseghian went on to note that envelopes that appear to be personally hand-addressed have a much greater appeal to recipients and are sure to get opened.
“With a higher number of envelopes being opened and letters being read, the potential for increased sales is much greater,” Barseghian pointed out. “We have the ability to print high quality, full color hand-addressed envelopes (letterprinting.net/hand-addressed-envelopes) at a nominal cost.”
Color printing, according to Barseghian, is used on envelopes to print personalized handwritten fonts in blue ink, which resembles a blue ink pen.
“Company logos and return addresses may be printed in color as well,” Barseghian said. “This type of printing is not the same as having your envelopes printed at a print shop.”
"Our envelopes, with real fonts, are very unique and receive great response,” Barseghian said. “Our new style of envelopes includes calligraphy fonts that are very uncommon, but will certainly help to get your envelopes noticed. These envelopes are great for certain types of mailing campaigns, especially since most mail recipients have never received these kinds of mailers."
For more information, please visit letterprinting.net/handwritten_fonts_envelopes.pdf and letterprinting.net/blog/
About iti Direct Mail
iti Direct Mail is a dedicated and professional marketing company working to meet the needs of our clients' specific printing requirements. We are not your average print shop.
We specialize in postcard printing and mailing custom tailored letters for our clients. We save you time, labor and money with your in house printing needs.
We can personalize, print, and mail your sales letters to existing clients, past clients, or potential new clients.
iti Direct Mail
115 West California Blvd
Pasadena, CA 91105
Source: iti Direct Mail