Engine Shop Expands to Atlanta to Address Growth in the Southeast Region

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Tent pole office will be based in the city’s burgeoning culture and arts district

Engine Shop is opening a new office in Atlanta to manage client expansion in the Southeast, the award-winning experiential sports, entertainment and lifestyle marketing agency announced today. The office will service Mercedes-Benz USA, which relocated its headquarters to the Atlanta area this summer, as well as other clients.

“We are a proud partner of Mercedes-Benz and look forward to continue working with them on their best in class sports, entertainment and endemic programs,” said Brian Gordon, Engine Shop CEO. “The Southeast has long been a hotbed for growth and we’re also excited about the additional opportunities that await.”

Gordon and Engine Shop Chief Business Officer Chris Handy will continue to oversee the Mercedes-Benz account. The office will be managed locally by Engine Shop Senior Director Mark Nadolny, who relocates from the agency’s office in Jacksonville, Fla. Nadolny, a marketing agency veteran of 15 years, is part of the senior management team that oversees nearly 20 sports and automotive programs in conjunction with Mercedes-Benz account. He will be joined in Atlanta by Account Director Nick Rapp, Account Supervisor Pat McGuire and Account Supervisor Lauren Dolan.

The office will be based in the historic White Provisions building in the Westside neighborhood, Atlanta’s up-and-coming culture and arts district. Engine Shop plans to hire four additional employees to help manage existing client work, with additional staff growth expected in the coming months.

Atlanta brings to four the number of Engine Shop’s tent pole offices throughout the country, joining New York, Los Angeles and Miami. The agency also has satellite offices in Boston, San Francisco and Jacksonville.

Engine Shop is a recipient of Ad Age’s Best Places to Work award and is featured annually on Event Marketer’s IT List, a compilation of the top experiential shops in the industry. The agency was named to the 2014 Inc. 5000 list of America’s Fastest Growing Private Companies, and its work has been cited in numerous industry award competitions.

About Engine Shop
Engine Shop is an experiential sports, entertainment and lifestyle marketing agency that develops and activates lifestyle marketing programs for its clients while seamlessly integrating digital, social and mobile extensions to create deeper and broader engagement between brands and consumers. The agency is headquartered at 150 5th Avenue in New York. Visit http://www.engineshopagency.com for more information.

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Brian Gordon
Engine Shop
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