Chinese Property Portal in High Demand

Share Article is a new Chinese/English Property website based in the UK. Since its launch in August, the site has received a high demand from the estate agents and developers for its services

Irene Brimmell – Founder and MD of SO UK Property

UK based Chinese/English Bilingual Property Website

Two luxury developments, Abbey Tower and Arden Court, were sold out in a matter of days by buyers from Hong Kong and the other regions in Asia, according to a report from Guardian, 30 Jan 2015. The Financial Times (25 Feb 2015) also reported that Chinese buyers have become the biggest single group of foreign investors in the UK residential property market.

The International Business Times (11 May 2015) said, “Chinese investors will be the next big spenders in the UK property market following the Conservative election victory.”

The international estate agents Knight Frank also recorded: “Chinese investors were responsible for 11% of the million plus transactions in the London property market of 2014”, by far the biggest group outside UK investors, this is compared to just 4% in 2012.

In response to the potential huge Chinese market, many of the UK’s leading estate agents and developers like Knight Frank, Savilles, Winkworth, Barrett Homes, Galliar Home etc. have set up their own CHINA DESK or have offices in China and Asia to target Chinese investors.

Every statistic shows that Chinese investment in UK property is growing fast. There is no question that UK based developers and estate agents are keen to sell their properties to Chinese investors, but it’s a hard market to access with a complex range of language, culture, social and economic differences to overcome.

Chinese property portal in high demand

Seeing this as a great business opportunity, a new UK based Chinese/English bilingual property website has launched. The bilingual property portal focuses initially on Chinese investors, and will look to also attract the English speaking market once established.

The property portal provides the facility to real estate agents and developers to post properties for sale or to rent, directly to the Chinese speaking investors. So UK Property will be the CHINA DESK for the UK agents and developers. Since its launch in August SoUKProperty has received a high demand from the industry with many of the bigger names signing up to the service, as they relise the importance of the Chinese investors in the UK property market is continuing to grow rapidly. is hosted both inside and outside China to ensure it receives the best exposure, as any websites hosted outside of China are very likely to be blocked by the Chinese government.

The Managing Director of So UK Property Irene Brimmell, originally from Taiwan and a former business journalist turned property marketing manager, has worked and lived in China, Hong Kong and Singapore, she is one of the very few Chinese professionals in the UK who is familiar with all four main region of Greater China.

She developed the idea of setting up this pioneer business when she was working for a Greek developer in their UK office. Irene was responsible for promoting their Greek developments through the agents in China.

“However the Chinese agents were far keener to sell UK property than Greek property,” she recalls. The agents kept asking for UK properties when she tried to promote the company’s Greek properties.

This has inspired her business idea: “Why not set up a Chinese/English bilingual property website for Chinese speaking investors?” Irene and her British IT consultant partner immediately spotted this new opportunity. They had lived in Asia for many years and both have deep understanding of Eastern culture and their purchasing habits.

At its new launch, So UK Property is offering a special promotional package at very low annual rate to kick off business. They also offer sales assistance and property management services to help the agents and developers.

Irene Brimmell
Managing Director
So UK Property Ltd
Tel. +44 (0)1423 816113
Mob. +44 (0)7733064827
Email: Irene(dot)Brimmell(at)SoUKProperty(dot)com
Web :

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