Tel Aviv, Israel (PRWEB UK) 25 August 2015
Woobi, one of the most innovative players in the field of in-game advertising, will be giving a keynote speaker presentation at Dmexco on Sept 17th, 2015. The presentation, held in the main Congress Hall, will showcase the groundbreaking "Dynamic Mindset Advertising" technology, and the ultimate brand and user experience it creates within Free-to-Play games.
Chaya Soggot, Co-Founder and CEO, will demonstrate the unique methodology behind this patent-pending technology, and present case study results with a leading brand agency.
DMA is a solution developed by Woobi, integrated into free-to-play games. It is used within monetization of non-paying users through value exchange advertising, and is integrated directly into the game loops. Unlike standard advertising, DMA based targeting predicts the moment a user is in the most receptive mindset to engage with a brand, before displaying an ad. Using machine learning algorithm, Woobi’s platform determines not only which content to display to whom and when, but also when not to display an ad so to not interrupt the user’s gameplay experience. The result is a non-disruptive gaming experience for the user, leading to longer game sessions, and outstanding campaign results for the advertisers.
DMA supports Woobi’s in-game ad formats on mobile and web games. The technology, that was introduced less than a year ago, shows exceptional results on video and UA campaigns of leading brands, with globally leading game developers.
“In-game advertising is a rapidly developing industry, attracting brand advertisers and agencies, as well as worldwide app and game developers”, says Chaya Soggot, CEO. “As veterans within the IGA market, we are proud to develop new technological solutions and innovative formats, and to lead a change in the industry. Our advertisers see significant increase in conversion and engagement rates with positive brand awareness, and game developers report longer game sessions and improved user LTV. It’s as important to us that end users testify great satisfaction at the same time. We are excited and honored with this opportunity to present our perception of the in game opportunities at Dmexco.”
Woobi will be giving its presentation on September 17th, 4:40 PM at the Main Congress Hall Stage, Koelnmesse Venue in Cologne.
Woobi offers cross screen in-game advertising solutions across all platforms. Woobi’s unique proprietary platform enables the company to provide innovative in-game advertising software solutions, for both publishers and advertisers, and an unparalleled value-add service to gamers.