The PowerPoint personalization feature will add immense value to direct and indirect sales channels by allowing them to create a more individualistic prospect experience.
Pittsburgh, PA (PRWEB) August 25, 2015
Sales enablement pioneer Mindmatrix announced a major feature enhancement to its existing sales enablement software in the form of personalized PowerPoint presentations. The Mindmatrix platform now allows salespeople to personalize their presentations dynamically to suit their prospect’s interests, in a few clicks.
The Presentation Personalization feature is based on question-answer logic. The salesperson has to enter the answers to a series of questions with respect to the prospect and their business into the sales enablement software and the platform will dynamically personalize the presentation for the viewer. The questions can be customized to choose the level of personalization needed. For example, a salesperson presenting to a prospect in the legal industry can select the prospective client’s industry vertical and get the sales enablement software to program the presentation to contain messaging, client testimonials/names, case studies, etc, relevant to the prospect’s industry segment, in this case, law.
Mindmatrix believes the PowerPoint personalization feature will add immense value to direct and indirect sales channels by allowing them to create a more individualistic prospect experience.
Harbinder Khera, CEO, Mindmatrix, says, “Everyone knows that personalized messaging is the key to effective marketing and sales, but putting it into action and that too in real-time is challenging. It is not just about addressing the prospect by their name or sending them relevant pieces of communication after the interaction. Now, it is all about addressing their pain-points and customizing your messaging right when you are interacting with them. What sets Mindmatrix’s PowerPoint Personalization function apart is its capacity to support real-time personalization of both text and images. So, if you want to personalize the image on the title slide to be relevant to your prospect or just want to add their logo or name, all you need to do is type their industry vertical and name into the questionnaire. At Mindmatrix, we wanted to take personalization beyond the standard norms. And, that is what our PowerPoint Personalization functionality is all about."