Bluelounge's Kosta Charges the Apple Watch the Way It’s Intended, in Nightstand Mode.

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Bluelounge today announces its new stand for the Apple Watch - Kosta uses consumer’s existing Apple Watch charger to create the perfect little nook to recharge at the end of the day.

Today Bluelounge launches Kosta, a coaster that manages your existing Apple Watch charger giving your Apple Watch a convenient place to rest and recharge.

We wanted to enhance the use of the existing charging cable in a super easy, clean and affordable way. Kosta was designed so you can simply set your Apple Watch down, connect and start recharging in seconds.

For consumers looking for a simple solution to recharge their Apple Watch using the charger they already have, Bluelounge today announces its new stand for the Apple Watch, Kosta. Kosta is a coaster that manages consumer's existing Apple Watch charger giving the Apple Watch a convenient place to rest and recharge.

“We wanted to enhance the use of the existing charging cable in a super easy, clean and affordable way,” said Dominic Symons, Creative Director and Founder of Bluelounge. “Kosta was designed so you can simply set your Apple Watch down, connect and start recharging in seconds.”

Unlike most stands, Kosta recharges the Apple Watch on its side in Nightstand Mode, maintaining access to the alarm clock and snooze function, so consumers can continue using their watch even when they’re not wearing it.

Both practical and approachable, Kosta’s tiny and discreet footprint makes it an understated yet essential accessory to use by the bed, at the office or wherever consumers wish to recharge their Apple Watch.

A magnet at the center ensures that the charger is always neatly contained within the confines of Kosta’s soft edges and keeps it weighed down preventing it from slipping behind nightstands and desks. Its silicone-rubber material prevents scratching and keeps it from slipping around on flat surfaces.

To use Kosta, feed the cable from the Apple Watch charger through the opening, secure the charging end on the magnetic center and plug the USB end into the AC adapter or USB port. Then place the Apple Watch on its side on Kosta and connect the charger to juice up.

Kosta is available in Dark Grey, Light Grey or Lime Green at a suggested retail price of $14.95. Apple Watch charger is not included. Bluelounge products are currently available online and at select retailers worldwide. To find a retailer nearby, please visit our store locator.

For more information on Kosta, visit http://www.bluelounge.com/us/stands/kosta/.

Follow Bluelounge on Twitter at twitter.com/bluelounge and on Facebook at facebook.com/bluelounge for the latest news on all Bluelounge products.

About Bluelounge
Bluelounge is an award-winning, international design studio known for its clever products that solve everyday problems through design.

Each product is designed to provide an effortless solution that stands the test of time and integrates into your life so seamlessly, you can’t remember living without it.

Under the creative direction of Dominic Symons, the Bluelounge team is a vibrant collective that champions ingenuity and embraces creativity to fuel innovation.

Bluelounge is headquartered in Singapore, with studios in Jakarta, Indonesia and Pasadena, California.

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Kaitlin McIntyre Hawk
Bluelounge
+1 (626) 437-2354
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