AIG Advisor Group Rolls out Enhanced Advisor Business Intelligence Platform

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The firm’s proprietary business planning tool provides its network of advisors with a suite of resources designed to support their practices.

AIG Advisor Group

We developed a solution that digests data and turns it into useful information. Now we have a comprehensive tool that puts all of that information to work and helps manage the planning process, track goals and benchmark success.

AIG Advisor Group, one of the largest independent broker-dealer networks in the nation, recently announced the launch of its newly branded Advisor Business Intelligence (“ABI”), an internal technology offering designed to help support the practices of its nearly 6,000 financial advisors.

Previously known as Business Analytics, Advisor Business Intelligence is a proprietary business planning platform that provides comprehensive benchmarking, goal-setting and detailed reporting tools for advisors affiliated with any of the firm’s four broker dealers – FSC Securities Corporation, Royal Alliance Associates, Inc., SagePoint Financial, Inc. and Woodbury Financial Services, Inc.

The platform’s technology allows advisors to extrapolate data from their book of business and run multi-dimensional reports in order to assess individual client and business goals. ABI allows individual advisors to:

  • Set and track business goals for themselves and their practice
  • Segment clients by age, gender, geography and asset size
  • Analyze their product mix by sponsor, client and type
  • Use data to conduct targeted marketing campaigns
  • Help place a value on their practice for business succession purposes
  • Develop nimble, real-time business plans that can be adjusted as needed

“We have always had a ton of data on our advisors and their individual practices, so we developed a solution that digested that data and turned it into useful information,” said Brad Chambers, Chief Administrative Officer for AIG Advisor Group. “Now we have a comprehensive tool that puts all of that information to work and helps our advisors manage the planning process, track goals and benchmark success.”

The platform promotes efficiency by empowering advisors to identify cross-selling opportunities within their book of business, identifying clients who can help take their practice to the next level and conduct cost-benefit analyses to ensure time is being spent wisely. Advisors can also compare their production and client assets under management levels to other advisors within their specific broker-dealer, within the AIG Advisor Group network and within the industry as a whole.

ABI also offers a form of “generational intelligence,” which can help advisors cater to the specific needs of different generations using an age distribution report. This report contains key details about each generation’s core values, their attitude toward money, the most effective communication methods and tips on how to sell to these individuals.

Adoption of the platform has grown from under 900 users when Business Analytics initially launched in January 2014 to more than 2,000 users as of June 1, 2015. That figure represents more than a third of AIG Advisor Group’s nearly 6,000 affiliated advisors. Average time spent using the tool has climbed from just under five minutes per visit to over 19 minutes over that same timeframe.

More information on Advisor Business Intelligence can be found here.

About AIG Advisor Group
AIG Advisor Group, Inc. is the holding company for a network of independent broker-dealers that is among the largest in the United States. The four broker-dealers that comprise AIG Advisor Group – FSC Securities Corporation, Royal Alliance Associates, Inc., SagePoint Financial, Inc. and Woodbury Financial Services, Inc., are Registered Investment Advisors and members of FINRA and SIPC. A wholly owned subsidiary of American International Group, Inc., AIG Advisor Group fosters the spirit of entrepreneurship and independence exemplified by its nearly 6,000 affiliated independent financial advisors across the US. For more information, please visit http://www.advisorgroup.com.

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