Califia Farms Pumpkin Spice Latte: The Vegan PSL, Always with Real Pumpkin

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Califia Farms releases its real pumpkin PSL for the 2nd year in a row, re-establishing the cult classic as the only ready-to-drink vegan pumpkin spice latte in stores nationwide

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Our Pumpkin Spice Latte is a treat that will awaken the taste buds with the flavors of fall, without dairy or other unwanted ingredients

Califia Farms, the fastest-growing natural beverage company, announces the return of its Pumpkin Spice Latte (PSL) Cold Brew Iced Coffee with Almondmilk. In stores today, Califia Farms Pumpkin Spice Latte is the only plant-powered pumpkin spice latte available nationally and is the delicious, natural and healthful choice when it comes to choosing a PSL this fall. Califia Farms’ unique formulation has always featured real pumpkin puree, combined with the smooth taste of cold brew coffee and Califia’s award-winning, creamy Almondmilk.

Califia Farms delivers a healthful, soy-free, dairy-free, gluten-free and non-GMO alternative to other popular PSLs on the market, boasting less sugar and calories than any competing non-vegan drink on the market.

Cold brew coffee’s unique appeal has made a significant impression on coffee lovers in 2015, and Califia Farms’ line of ready-to-drink Cold Brew Iced Coffees with Almondmilk continues to lead the pack in the natural products coffee drinks category. Unlike traditional hot brewed coffee, cold brewing keeps acids to a minimum and flavor and caffeine to a maximum – making Califia Farms’ special blend of cold brewed Rainforest Alliance Certified™ coffee an ideal base for creating a smooth-tasting PSL.

“As the days get cooler and a little shorter, many of us are tempted to turn to ‘comfort’ foods, which often translate into high caloric or junk-filled choices; our Pumpkin Spice Latte is a treat that will awaken the taste buds with the flavors of fall, without dairy or other unwanted ingredients – like artificial flavors or sweeteners,” said Greg Steltenpohl, CEO of Califia Farms. “And, of course, our PSL’s formulation has always included real pumpkin, not just flavoring, because we know how important real, healthful ingredients are to today’s consumer.”

Last year, Califia Farms Pumpkin Spice Latte sold out very quickly. This year, it will be on the shelves longer – launching at the end of August and available through December 1st - and pre-orders for 2015 are already surpassing total 2014 order volume by more than 20%. Pumpkin Spice Latte can be found nationwide in Whole Foods Market, as well as in local Safeway, Albertsons, Fairway, Lucky’s and Fresh Direct stores, and other fine retailers. Califia Farms’ store locator lists up-to-date availability: http://www.califiafarms.com/store-locator.

There is a rising trend of Americans opting for plant-based, non-dairy products for varied reasons – whether they are lactose-intolerant, prefer the taste or want to eat fewer animal-based products. According to a recent Mintel report, sales of non-dairy milk were up 93.8% from 2009 to 2014. Califia Farms, well known for its popular Almondmilks, cold brew coffees, citrus juices and Latin-inspired Aguas Frescas and Horchatas, is leading this revolution.

Packed with flavor, Califia Farms plant-powered beverages are like no others on the market and use only the finest ingredients and artisanal processes to achieve guilt-free deliciousness. They have received numerous awards not only for their taste, but also for their packaging: a chic, modern design reminiscent of classic milk bottles.

About Califia Farms (pronounced “Cal-lih-FEE-ya,” like California)
Inspired by the bounty of California, Califia Farms’ mission is to innovate delicious plant-powered foods for mindful nourishment. The company was named a 2015 “Breakout Brand” by Beverage World and tripled its revenues in the almond milk category from 2013 to 2014 and is a leader in the revolution to de-commodify the food and beverage industry by creating innovative, healthy and great-tasting premium beverages that make it easy for consumers to go ‘plant-powered’ and dairy-free, without compromise. Founded in 2010 by a farmer’s co-operative based in the San Joaquin Valley and headed by beverage visionary Greg Steltenpohl, Califia Farms is a uniquely California company. Its Bakersfield, Calif. manufacturing plant uses artisanal processes to create healthy and delicious plant-based beverages, is eco-friendly, energy efficient and repurposes more than 90 percent of its post-production byproduct. Califia Farms is the fastest-growing natural beverage company in the U.S., as well as the leading brand in the natural products coffee drinks category.

Califia Farms Media Relations
Melanie Webber, mWEBB Communications, (949) 307-1723, melanie(at)mwebbcom(dot)com
Elizabeth Johnson, mWEBB Communications, (213) 713-4865, elizabeth(at)mwebbcom(dot)com

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Crystal Hartwell
mWEBB Communications
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Melanie Webber
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