Mentoring Minds Reaffirms Commitment to Critical Thinking with New Brand Positioning

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National K-12 Publisher Prepares for Back-to-School by Renewing Focus on Helping Educators Build Student Critical Thinking Skills

Mentoring Minds' New Logo

We work hand-in-hand with educators to build students’ critical thinking skills and propel them to excellence, and we wanted to place that message front and center.

Today Mentoring Minds, the national publisher of critical thinking-focused educational resources for K–12, unveiled a new corporate image, a reflection of its ongoing commitment to developing strong alliances with educators in their mission to equip students to master the standards. The new Mentoring Minds logo honors the company’s Critical Thinking for Life mission while reinforcing its focus on meeting teachers where they are in the classroom.

“Partnering with educators is at the heart of our mission. We want to provide them with the tools they need to help mentor the minds of tomorrow,” said Robert Bush, CEO, Mentoring Minds. “This ‘refresh’ of our brand places even greater emphasis on Mentoring Minds’ partnerships with teachers and principals. We work hand-in-hand with educators to build students’ critical thinking skills and propel them to excellence, and we wanted to place that message front and center.”

Mentoring Minds’ revitalized brand comes on the heels of the company’s successful appearance at ISTE 2015 in Philadelphia, where it showcased Total Motivation, a standards-aligned, supplemental curriculum that features a unique “You Get Both” model that includes the same award-winning content in both print and online. This distinctive combination ensures teachers and students have access to high-quality content to help students master rigorous standards and effectively build individual critical-thinking skills. Launched at the beginning of last school year, Total Motivation is currently used in nearly 16,000 schools nationwide. In time to meet educator demands for the 2015–2016 school year, the company is also slated to release a variety of new curriculum solutions as part of the Total Motivation family.

For more information about Mentoring Minds, visit http://www.mentoringminds.com.

About Mentoring Minds, the Critical Thinking for Life company
Mentoring Minds, the Critical Thinking for Life company, delivers affordable, effective instructional resources that help students develop the skills to succeed both in the classroom and in life. Experienced educators create award-winning K-12 print and digital resources that integrate best practices for supplementary instruction, learning and assessment across a range of subject areas. Mentoring Minds is committed to empowering teachers and students, providing customized school-wide and district-wide solutions across the nation. For more information about Mentoring Minds and its educational resources, call 800-585-5258 or visit mentoringminds.com.

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