London (PRWEB) August 26, 2015 -- As the connected car hits the streets, millions of data points will be passed between vehicles and the surrounding environment on a daily basis. A strong data collection, analysis, and exploitation plan can provide automotive players with a clear competitive advantage across existing operations, and create new growth and revenue opportunities. TU-Automotive’s Automotive Data Monetization Report looks at how to monetize data through an overview of case studies and has just been released.
Ruthana Foulkes, VP of Research & Strategy at TU-Automotive said “TU-Automotive has spent year’s tracking this space and we’ve finally released our first-ever Automotive Data Monetization Report.”
“The automotive industry is yet to capitalize on the wealth of opportunities their customer data presents – whereas other industries are already making gains. The report also maps the monetization eco-system, presenting partnership options of how data analytics companies and content companies can work with automakers. It really is a must-read for anyone working in connected car data.”
Key topics include:
• Industry Case Studies: Gain key industry insight with 10 case studies exploring the different approaches to monetizing data and pitfalls to avoid
• Business Models: What are the most compelling data use cases? A look at in-car marketing and advertising to auto-insurance to vehicle design
• Partnership Options: Discover how companies are working together to derive increased revenue from car data
• Revenue Potential: FIind out how industry players are leveraging and capitalizing on vehicle data for new services and creating new revenue streams
TU-Automotive spoke directly with the industry (Vinli, Nissan and Volvo/WirelessCar amongst others) and explored data-use cases from advertising, to insurance and CRM to undercover fundamental insight into connected car data monetization. A report extract is available to download on the website: http://www.tu-auto.com/data-report
About TU-Automotive
TU-Automotive is a world leader in providing events and business intelligence to the automotive technology community, covering telematics, auto mobility, autonomous vehicles and legal & insurance. You can sign up to receive free weekly updates, including exclusive industry analysis, interviews and insights at: http://www.tu-auto.com
Contact:
Charlotte Wright
Marketing Manager
TU-Automotive
+ 44 (0) 207 375 7517 / 1 800 814 3459 ext. 7517
charlotte(at)tu-auto(dot)com
Fashion Street, London, E1 6PX, UK
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Charlotte Wright, TU-Automotive, http://www.tu-auto.com/insurance-telematics/, +44 2073757585, [email protected]
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