TU-Automotive Releases Must-Read Connected Car Data Report

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Today TU-Automotive announced the release of The Automotive Data Monetization Report 2015-16 as the volume of connected car data grows exponentially, and opens new revenue streams.

As the connected car hits the streets, millions of data points will be passed between vehicles and the surrounding environment on a daily basis. A strong data collection, analysis, and exploitation plan can provide automotive players with a clear competitive advantage across existing operations, and create new growth and revenue opportunities. TU-Automotive’s Automotive Data Monetization Report looks at how to monetize data through an overview of case studies and has just been released.

Ruthana Foulkes, VP of Research & Strategy at TU-Automotive said “TU-Automotive has spent year’s tracking this space and we’ve finally released our first-ever Automotive Data Monetization Report.”

“The automotive industry is yet to capitalize on the wealth of opportunities their customer data presents – whereas other industries are already making gains. The report also maps the monetization eco-system, presenting partnership options of how data analytics companies and content companies can work with automakers. It really is a must-read for anyone working in connected car data.”

Key topics include:

  • Industry Case Studies: Gain key industry insight with 10 case studies exploring the different approaches to monetizing data and pitfalls to avoid
  • Business Models: What are the most compelling data use cases? A look at in-car marketing and advertising to auto-insurance to vehicle design
  • Partnership Options: Discover how companies are working together to derive increased revenue from car data
  • Revenue Potential: FIind out how industry players are leveraging and capitalizing on vehicle data for new services and creating new revenue streams

TU-Automotive spoke directly with the industry (Vinli, Nissan and Volvo/WirelessCar amongst others) and explored data-use cases from advertising, to insurance and CRM to undercover fundamental insight into connected car data monetization. A report extract is available to download on the website: http://www.tu-auto.com/data-report

About TU-Automotive

TU-Automotive is a world leader in providing events and business intelligence to the automotive technology community, covering telematics, auto mobility, autonomous vehicles and legal & insurance. You can sign up to receive free weekly updates, including exclusive industry analysis, interviews and insights at: http://www.tu-auto.com


Charlotte Wright
Marketing Manager
+ 44 (0) 207 375 7517 / 1 800 814 3459 ext. 7517
Fashion Street, London, E1 6PX, UK


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