Active Data Appoints VP of Marketing and Community Engagement

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David Yanoshik, seasoned sales and marketing veteran, will lead the company in its strategic marketing goals.

Active Data, a global software company that builds event community platforms for education, healthcare, government and enterprise markets worldwide, is pleased to announce David Yanoshik, a seasoned sales and marketing veteran, has joined its executive management team. Yanoshik will serve as the company’s Vice President of Marketing and Community Engagement.

David plays a critical role in communicating the benefits of Active Calendar’s event community platform to regional corporations and nonprofits. With years of experience in sales and marketing, he is responsible for implementing marketing processes and strategies that promote Active Data’s newest SaaS products, Active Calendar, at a local and national level. David’s team will also lead corporate branding and business development initiatives.

“I am thrilled to announce the addition of David to Active Data’s executive staff,” said Susan Yee, Active Data CEO. “I look forward to David driving the growth of Active Calendar with his exceptional leadership skills and creative outlook.”

About David Yanoshik
Previously, Yanoshik was the Vice President of Marketing for The Express-Times and a group of daily and weekly newspapers in Eastern Pennsylvania and New Jersey, owned by Advance Publications. After 11 years at The Express-Times in Advertising and Marketing, David left his position as Vice President Sales and Marketing to take a VP position in the non-profit sector. He returned to the industry and his position as Vice President of Marketing for Penn Jersey Advance and Lehigh Valley Media Group in June of 2008. He was most recently part of the corporate Strategy and Training team.

A graduate of the Pennsylvania State University with a degree in Journalism, David has worked in the media industry his entire career; in sales at The Morning Call in Allentown, Pennsylvania and Sales Management at The Mercury in Pottstown, Pennsylvania prior to joining The Express-Times. He also served on the adjunct faculty of Cedar Crest College for several years teaching sales and marketing.

“I look forward to promoting Active Calendar, which provides organizations with a simple solution to drive revenue, enhance community engagement and expand brand awareness,” said David Yanoshik. “When organizations build event communities through Active Calendar’s application, their audience can plan, share and connect about what they are doing and when.”

A former member of the MD&P Federation Board of the Newspaper Association of America, David has also been active on the boards of Dream Come True (a local organization that grants wishes for terminally ill children), the Weller Center for Health Education and serves on several non-profit committees. In 2015, he received the Weller Health Education Center’s Outstanding Friend to Kids Award.

About Active Data
Active Data’s calendar-based event communities makes it easy for people to plan, share and connect about what they are doing and when. Our Active Data Calendar and Active Calendar solutions help publish and share events across organizations to drive engagement and awareness of date-related data. With over 10,000 licensed users adding events daily, plus tens of thousands more that submit events for approvals, Active Data helps you cure the chronic calendar pain you didn’t know you had. The company was founded in 1999 and serves more than 1,000 clients in the higher education, K12, government, healthcare, corporate and non-profit markets.

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David Yanoshik
Active Data
+1 (610) 997-8100
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