Senior Living Marketing Experts Dan Gartlan and Nicole Wagner to Speak at Two Upcoming LeadingAge Conferences

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Stevens & Tate Marketing has been selected as featured speakers for two upcoming LeadingAge regional events for the senior living/aging care marketplace: the Missouri Annual Conference on September 9, 2015, and the Nebraska Fall Conference & Annual Meeting on October 14-15, 2015. Internet Marketing Director Nicole Wagner and President Dan Gartlan are both scheduled to speak and educate audiences on successful strategies to improve marketing programs and drive occupancy for senior living and aging care communities.

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S&T 2015 Speaking Engagements

Attraction Marketing offers senior care organizations a new way of approaching their marketing and a solid foundation for addressing the challenges that most continue to face today.

Year after year, the speakers at Stevens & Tate Marketing continue to be asked to share their senior living marketing expertise at events across the country. Continuing the tradition is the agency’s appearance at numerous conferences for LeadingAge organizations nationwide.

Early this fall, Stevens & Tate President Dan Gartlan and Internet Marketing Director Nicole Wagner will be adding two more of these events to the list: 2015 LeadingAge Missouri Annual Conference and LeadingAge Nebraska Fall Conference & Annual Meeting. As experts in the senior living/aging care industry, Gartlan and Wagner have established notable credibility with the targeted audience groups, and look forward to the new speaking engagements.

The Missouri event will be a repeat performance for Nicole Wagner, having been selected as a featured speaker at last year’s “[re]defining age” event as well. At the upcoming “Be the Voice” Conference in St. Louis, she will focus on online marketing, with a newly updated track for today’s marketplace. “Strategies for Using Search & Social to Attract Seniors” is designed to give aging care marketers a real-world perspective on specific ways they can enhance their websites and social media campaigns to be most effective in an increasingly interactive world. This highly anticipated session is scheduled from 4:45-5:45pm on Wednesday, September 2nd at the Marriott St. Louis Grand Hotel.

In Nebraska, the duo of experts have both been asked to present at the Fall Conference taking place October 14-15, 2015 at the Omaha Marriott Regency Hotel—using their vast experience to help senior living/aging care professionals expand their knowledge of successful marketing techniques.

Dan Gartlan will be heading up a Learning Lounge on Wednesday, October 14th, from 1:30-2:30pm. This informal setting will allow attendees to get a hands-on insight exploring a series of proven tactics and strategies that can help engage new audiences and draw prospects to their facilities. “Integrated Marketing Strategies to Attract Prospects to Your Brand and Drive Occupancy” will focus on Gartlan’s innovative Attraction Marketing program and the techniques that can strengthen current marketing programs and enhance results. Additionally, it will include discussion on a unique process for monitoring and tracking results to create structure, measurement and accountability for each initiative.

“Attraction Marketing offers senior care organizations a new way of approaching their marketing and a solid foundation for addressing the challenges that most continue to face today,” said Gartlan. “The concept’s ability to be adapted by communities of all sizes and scopes—even those with tighter budget constraints—is what continues to make it so relevant and well received by senior care marketing professionals,” he continued. “Additionally, attendees appreciate specific examples that demonstrate how to implement the program and achieve optimum success.”

On Thursday, October 15th, from 1:15-2:15pm, Nicole Wagner will be presenting her “Strategies for Using Search & Social to Attract Residents” online marketing session. “In a space that is constantly evolving, it is essential that marketers understand how to navigate their options and determine what is best for their audiences, brand and goals,” said Wagner. “My session is geared to show the senior care market tactics that make sense for them, and can immediately enhance their programs—regardless of current social or search engine marketing knowledge,” she continued. “These actionable takeaways have led to success across multiple industries and will continue to advance.”

LeadingAge Missouri and LeadingAge Nebraska are the respective local chapters of the national association, which includes thousands of not-for-profit organizations dedicated to the health care and housing of the aging. The Annual Meetings offer an ideal platform to showcase products and services and provide relevant education to senior living providers representing the full continuum of Independent Living Communities, Assisted Living Communities, Skilled Nursing Facilities, Continuing Care Retirement Communities (CCRCs), Adult Day Care, and other home and community-based services throughout these states.

Stevens & Tate Marketing is a full service advertising agency offering award-winning, on-strategy creative; integrated message development; Internet advertising; and cost-effective media planning and execution. Stevens & Tate creates focused, targeted solutions for all its clients in senior living, medical/healthcare, business-to-business, food, grocery, retail, travel/tourism, and real estate industries.

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Debbie Szwast
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