New LELO Sex Toys Revolutionize How People Think About Prostate Orgasm

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Swedish luxury designer brand LELO today launched 3 new male sex toys, destined to rock the world of male pleasure to its core.

LELO HUGO™

The HUGO™, the BRUNO™ and the LOKI™ luxury vibrating prostate massagers are ushering in a much needed conversation on the way we view male sexual pleasure in relation to women’s sexual pleasure.

Swedish luxury designer brand LELO today launched 3 new male sex toys, destined to rock the world of male pleasure to its core. The HUGO™, the BRUNO™ and the LOKI™ luxury vibrating prostate massagers are ushering in a much needed conversation on the way people view male sexual pleasure in relation to women’s sexual pleasure.

There is a steady and growing trend in men searching on Google for information on prostate massage, evidence that men are becoming more comfortable with their sexualities and that they’re growing envious of how many luxury sex toys there are for women. Men are beginning to demand the same treatment, but there remains a number of myths and misconceptions that need to be busted first.

LELO’s new collection of prostate products are accompanied by a new video in collaboration with VProud, featuring real couples discussing prostate massage for the first time and exposing some of those myths.

Steve Thomson, Global Head of Marketing for LELO said: “For too long prostate massage has been surrounded by myths and regarded as a taboo. It is a topic many men shy away from, but just like LELO helped remove the stigma of female pleasure products, LELO has now turned its attention to male prostate pleasure too.”

To open up a conversation about prostate pleasure, LELO today not only revealed the best prostate massagers available on the market, but also released an educational and informative infographic busting the myths around prostate massage.

When it comes to prostate massage:

  •     71% of men are open to trying it,
  •     8 out of every 10 women are happy to perform it
  •     Prostate orgasms are 33% more intense than penile orgasms

In fact “some guys say that a prostate massage feels like the “start of an orgasm,” but it can last a lot longer than a few seconds,” says Dr. Charlie Glickman, author of The Ultimate Guide to Prostate Pleasure: Erotic Exploration for Men and Their Partners.

On top of feeling pleasurable, prostate massage can also make erections bigger, and even helps to make men's sperm stronger too.

Introducing The LELO Prostate Massagers

LELO HUGO™
With the potential to offer the most explosive orgasms known to man, HUGO™ is big on power and on innovation. Featuring LELO’s exclusive SenseMotion™ remote control technology, HUGO™ is a prostate massager that represents an entirely new way to think of men’s pleasure - whether it’s part of coupled or solo play. With two powerful motors and 8 variable vibrating settings, HUGO™ is perfectly formed for bigger, better, hands-free orgasms.

LELO BRUNO™
Expertly crafted to offer accuracy and intensity, BRUNO™ is all about artisanal pleasure. With two powerful motors, one in the curved tip for accurate prostate stimulation and a second in the base, the luxurious BRUNO™ is a prostate massager that packs 6 intense vibration patterns into an expertly crafted body for comfort and hands-free prostate orgasms. Silky silicone and fully waterproof construction make BRUNO™ the most desirable prostate vibrator in the world.

LELO LOKI™
For sophisticated men seeking more daring play and the most intense orgasms ever, LOKI™ is the ultimate in luxury prostate massage. Perfectly shaped and angled for sophisticated and powerful prostate stimulation, the waterproof, rechargeable LOKI™ features 8 variable settings for a more adventurous and sophisticated kind of pleasure.

What do the experts have to say?

Dr Mark Sircus, a doctor of oriental medicine & pastoral medicine and founder and creator of Natural Allopathic Medicine says: “It is time to stop being squeamish about the prostate sexual gland and embrace our full orgasmic potential.

“When it comes to health, medicine and the best sex it is more than helpful, and pleasurable, to have the right equipment. The LELO HUGO™, BRUNO™ and LOKI™ are suitable for beginners and the experienced in prostate massage and offer the best targeted and powerful stimulation on the market.”

According to Dr. Sara Nasserzadeh, Psychosexual Therapist and Relationship Expert: “Our knowledge of sexual pleasure is pretty new and somehow still limited. There are still misconceptions. Pleasure has not always been a part of our conversations.”

Sexuality educator and host of Sex with Sunny Megatron, Sunny Megatron, says: “Although people of all orientations and genders can and do enjoy prostate play, heterosexual men are the least likely to discuss it openly.

“Although the prostate can be reached with fingers it’s near impossible to do solo without the aid of a tool. If you have a partner to help with the massage it can be very stressful on their fingers, hands, and wrists making it difficult to maintain for long periods. Massagers not only make things easier in that regard, the vibration also gives more pleasure options than a stationary object.”

Charlie Glickman PhD, a sexuality educator, writer, blogger, workshop teacher, and university professor and author of The Ultimate Guide to Prostate Pleasure: Erotic Exploration for Men and Their Partners says: “Sexual orientation is about who you’re attracted to. What kinds of sensations feel good to you is about where your nerve endings are. Gay men don’t magically get born with extra nerves, and heterosexual men aren’t missing any. Your sexual orientation has nothing to do with what feels good to you.”

Notes to Editor

VProud TV
http://www.vproud.tv
VProud is a video-driven conversation platform, built for women by women. Their mission is to cultivate honest conversations among women in a safe and nonjudgmental environment. The site is the brainchild of Karen Cahn, a former AOL and Google/YouTube executive. The website proclaims to be a "troll-free" safe platform that offers original and curated video content as well as social features that let members interact with each other, publicly or privately.

Experts Biographies and Interviews

We can provide full interviews with experts.

Sara Nasserzadeh
http://www.sara-nasserzadeh.com
Dr. Nasserzadeh is recognized as one of the leading experts in the field of sexuality and relationships across the world by her peers, the public and the media. She has worked globally (across 15 countries) helping various organizations, programs, and causes in the capacity of a spokesperson, media commentator, and consultant in effective health communication, relationships, social policy, cultural exchanges, sexual health and well-being.

Charlie Glickman
http://www.makesexeasy.com
Charlie Glickman PhD is a sexuality educator, writer, blogger, workshop teacher, and university professor and author of The Ultimate Guide to Prostate Pleasure: Erotic Exploration for Men and Their Partners. Charlie’s career in sexuality began when at college, providing safer sex and queer outreach workshops as a peer educator. Since then, he has taught classes and workshops for community groups, professional organizations, non-profit agencies, and university classes and has presented at many professional conferences, including the American Association of Sexuality Educators, Counselors, and Therapists (AASECT).

Mark Sircus
http://www.drsircus.com
Dr. Mark Sircus, Ac., OMD, DM (P) (acupuncturist, doctor of oriental and pastoral medicine) is a writer and author of medical and health-related books. His methods are based on medical science and years of clinical experience, not only his own but experiences of doctors from around the world.

Sunny Megatron
Sunny Megatron is sex and BDSM educator, blogger, and pleasure advocate. She teaches sexuality, relationship, and kink workshops across the U.S. with her partner, Ken Melvoin-Berg. Host & Executive Producer of Sex with Sunny Megatron, Showtime U.S. & TMN Canada.

Note to Editors: All media inquiries can be directed to kathryn.catney(at)lelo(dot)com

LELO is the world's leading designer brand for intimate lifestyle products. On launching in 2003, LELO transformed the look, feel and function of how personal massagers were perceived, and now applies the same commitment to quality and innovation through bedroom accessories, soy massage candles and a premium line of silk intimate apparel. LELOi AB is the Swedish company behind LELO, where offices extend from Stockholm to San Jose, from Sydney to Shanghai.

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