Kapow Events Rebrands to Kapow, Introduces New Event Management Tools

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New Kapow Account provides companies and venue partners with digital tools to more effectively book, track and manage corporate events.

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While our dedication to providing incredible event experiences that are easy to book remains unchanged, we’re expanding our efforts to provide clients with tools to help them sell even more effectively.

Kapow Events, the online marketplace changing how companies book and manage corporate events to engage their clients and prospects, today announced that it will operate under the name Kapow. The rebrand signifies a conscious shift in focus toward continued innovation of platform and technology that provides clients and venue partners with the tools to better manage their events.

Kapow helps corporate clients book and host events with ease. In a matter of a few clicks, companies can use Kapow’s online marketplace to book truly unique events in real-time without any additional cost.

“Some of the world’s most influential companies – such as HP, CBRE and Slalom Consulting - are using our platform to host amazing event experiences that allow them to better engage and sell to their clients,” said Marc Halpin, CEO of Kapow. “And while our dedication to providing incredible event experiences that are easy to book remains unchanged, we’re expanding our efforts to provide clients with tools to help them sell even more effectively.”

In tandem with the rebrand, Kapow has introduced proprietary software tools for clients and venue partners to better track and manage their events, which can be accessed through their Kapow Account.

Kapow Account for Companies
For companies booking events through Kapow, the Kapow Account acts as a single platform to oversee all aspects of an event from start to finish. Using their Kapow Account, companies can:
Create guest lists, send digital invitations and track RSVPs
Manage and track guest check-in from their mobile device
Access post-event reports and a digital album of event photos to share with attendees

By centralizing the many tools necessary to properly host and capitalize on events, the Kapow Account is making it possible for busy professionals to spend less time managing events and more time focusing on what matters most – building meaningful relationships with clients and prospects.

Kapow Account for Venues
For venue partners, Kapow provides a platform to accept and manage their events – those booked through Kapow or through the venue directly –with a single online tool. Through the Kapow Account, venues can adjust booking preferences and availability, which is then reflected within Kapow’s marketplace in real time. Venue partners can also use the Kapow Account to track events in multiple venues across multiple locations, centralizing key information all in one place.

“The Kapow platform is already helping our venue and entertainment partners gain exposure to our Fortune 1000 clientele and fill unused event space during slow times,” said Nicole Lavin, VP of Partnerships. “And now with the Kapow Account, we’re making the event booking process even more streamlined, eliminating an incredible amount of back-and-forth communication. By providing the ability to manage all events in one place, we’re able to make our venue partners more efficient and their lives that much easier.”

Kapow’s Growth
Since its launch in 2012, Kapow has experienced explosive growth. With offices in 17 U.S. cities, Kapow works with more than 1,000 companies and counts influential corporations such as LinkedIn, Netflix, Boston Consulting Group and Southwest Airlines among its client base. To create its unique event experiences, Kapow works with more than 2,000 of the best venues and entertainment providers, including Nobu, SBE Entertainment Group and Live Nation and each month, companies book more than 500 events through Kapow’s marketplace. To support the company’s exponential growth, Kapow has made key additions to its staff growing headcount from 10 employees to more than 190 over the past 18 months.

To learn more about Kapow and its offerings, visit http://www.kapow.com.

About Kapow

Kapow makes it easy to show your clients love. Combining the expertise of a local event planner with the efficiency of an online marketplace, Kapow works with the best local venues and entertainment partners to offer companies a curated selection of unique, pre-packaged corporate events. With offices in 17 cities, Kapow hosts hundreds of corporate events every month for some of the country’s largest and most established public and private companies such as HP, CBRE, Slalom Consulting and more. To learn more, visit http://www.kapow.com.

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Meghan Spork
Walker Sands Communications
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