To be successful in local search, businesses must uncover how consumer search and buying behavior varies by location and constantly test and track which marketing channels are best for driving quality leads.
Overland Park, KS (PRWEB) August 27, 2015
Go Local Interactive, a digital marketing agency specializing in new customer acquisition, attended LeadsCon New York from August 24 - 26th to share their experience and expertise in lead generation. Go Local CEO, Jason Barrett, was a featured speaker at LeadsCon New York for the session titled, “Engaging the Closest Consumer: How to Unleash the Power of Local for Lead Generation." He shared the stage with Jessica Rowe, Vice President of E-Commerce for North American Savings Bank and Manpreet Singh, President of TalkLocal.
The session revealed the latest trends and best practices in local search marketing including which marketing channels have been most and least effective at driving quality leads. "The lead generation battle is won or lost at the local level. To be successful in local search, businesses must uncover how consumer search and buying behavior varies by location and constantly test and track which marketing channels are best for driving quality leads," Jason explained.
LeadsCon is the definitive conference for vertical media, online lead generation and direct response marketing. It showcases the best people and companies in vertical media and direct-response marketing with over 5000 people relying each year on LeadsCon for unparalleled insights and access to marketing leaders.
About Go Local Interactive:
Go Local Interactive, located in Overland Park, KS is a digital marketing agency specializing in new customer acquisition for national and regional brands. They answer the marketing needs of clients across a wide variety of industries including home services, retail, financial services, and ecommerce. They are experts in effectively implementing, managing and tracking clients’ marketing efforts down to the local level – no matter the number of locations or size of the service area. Go Local provides website development, search engine optimization, paid search, social media, and multiple proprietary services, such as Call Boost™ and Local Perceptions.