TargetX Award Recognizes Innovation and Vision at the Annual CRM Summit

Share Article

The University System of New Hampshire and Maryville University win annual award for visionary work with TargetX CRM.

Two path-breaking CRM institutions won the 2015 Annual Award at the CRM Summit at the Omni Shoreham Hotel in Washington D.C. this year.

“We created the X-Award to highlight exceptionally innovative work,” says Sasha Peterson, CEO of TargetX. “Our client base grew by 70% over the last year and we want to celebrate work that our newer clients can be inspired by--and remind our existing clients how much is possible.”

“Making Things Happen” at The University System of New Hampshire

The University System of New Hampshire (USNH) earned the Award for “Making Things Happen,” in the two years since they implemented TargetX’s CRM in four of their campuses, an initiative directed by the Information Technology Executive Council, comprised of the University System’s Chief Information Officers. With more than 34,000 enrolled students and 88,000 alumni living in state, the institutions of the University System--the University of New Hampshire, Plymouth State University, Keene State College, and Granite State College--have a direct impact on hundreds of thousands of New Hampshire citizens every year.

“The University System of New Hampshire is unique in that they didn’t buy as a consortium,” noted Peterson. “They recognized individual needs for individual campuses. What the CIO’s and their teams have done over the last couple of years is combine their systems and coordinate the efforts across all of the campuses.”

“We chose TargetX because they are the leader in the CRM space for higher education,” says Dennis Moloney, Lead Technologist at the University System office. “They stay on top of emerging trends across the higher education ecosystem and it feeds back into their product development cycle. We can leverage that as a university and university system without having to spend a lot of time or resources on IT. It’s a huge win.”

“Seeing the Big Picture” at Maryville University

“Maryville University has always been an innovative and progressive institution,” acknowledged Peterson. “By this time next year, they will be the first school to take the Salesforce system across their entire campus. One system, one record from the first time students say ‘I’m interested in coming to Maryville’ until they are donating a building on campus.”

Founded in 1872, Maryville University is a comprehensive and nationally ranked private institution with an enrollment of 6,400 students. Maryville offers more than 70 degrees at the undergraduate, master’s and doctoral levels to students from 50 states and 32 countries.

“The campuswide approach is really the future of data management for higher education,” says David Bruns, Associate Vice President of Institutional Advancement at Maryville University. “I think institutions of higher ed know their businesses very well. Adding a layer of data analytics on top of institutional knowledge provides a much more intentional process across the entire enterprise. For us, it’s much more focused and much more strategic than we could ever provide prior to moving to TargetX/Salesforce.”

Through in-depth knowledge of the higher ed industry and the most powerful CRM platform in the world, Salesforce,TargetX empowers higher ed institutions to deliver on their promise to provide students with the skills necessary to achieve their life and career aspirations.

“At TargetX, it’s always about empowering our community of users to reimagine the future of higher education---and these two institutions are creating fresh and comprehensive solutions with the power of our CRM and the support of our experienced team,” adds Peterson.

About TargetX

Since 1998, TargetX has served as an innovative force in the field of higher education, helping colleges and universities customize and implement effective and comprehensive technology solutions. A leading CRM company, TargetX provides solutions to help college and university professionals build relationships and forge lifelong communications with their most important constituencies. The company’s CRM is built on the powerful development platform of — the worldwide leader in customer relationship management and a pioneer in cloud computing. With its 16-year reputation for innovative and industry expertise, TargetX has become one of the most trusted CRM providers in higher education.

To learn more, visit

Media Contact:
Kimberly Nagy: nagy(at)targetx(dot)com

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Kimberly Nagy
+1 6099033038
Email >

Annemarie Nagle
Visit website