PM360 Announces 2015 Trailblazer Award Finalists

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Top Companies, Marketers and Initiatives to be Honored on September 25th

The finalists are in for the seventh-annual PM360 Trailblazer Awards. PM360, a leading health-marketing industry trade magazine, will honor the pharmaceutical and medical device industries’ most influential innovators. Established in 2009, the Trailblazer Awards are given to outstanding companies, marketers and brand managers representing the best the industry has to offer.

“The response to our Trailblazer Awards continues grows each year and we were once again overwhelmed with fantastic entries from across the industry,” says Anna Stashower, CEO and Publisher of PM360. “We are exceedingly thankful to our judges for the tremendous effort to narrow such a large field down to these select finalists.”

The award finalists are selected by the PM360 Editorial Advisory Board, which is comprised of some of the most forward-thinking leaders in their respective fields.

“The competition this year was fierce and the ability of these finalists to rise above their peers to become recognized in their respective categories means they are truly all winners,” adds Stashower. “Each has demonstrated the ability to meet and overcome the numerous challenges all are forced to face in an industry undergoing constant reform and increased scrutiny.”

To reach the finalist phase, companies must show achievement in various areas including innovation, talent development and social responsibility. Meanwhile, Brand Champions and Marketers of the Year are judged on their leadership, skill, dedication, impact and effectiveness of their work. And the Initiative entries are evaluated on their ability to overcome challenges; the skill, innovation and quality of planning and execution; and the effectiveness of the work.

Finalists are acknowledged and winners will be honored during a special reception at Gotham Hall at 1356 Broadway in New York City on September 25th, 2015. More than 500 people attended last year’s sold out black tie affair. Each year, the Trailblazer Awards Gala has more attendees from the pharmaceutical industry than any other industry event. Profiles of all of the night’s winners will appear in PM360’s October issue.

PM360 is also proud to announce that Timothy G. Rothwell, former Chairman, President and CEO of Sanofi US and current Chairman Emeritus of the Pheo-Para Alliance, a not-for-profit organization, is the 2015 Lifetime Achievement Award Recipient.

Rothwell has more than 40 years of experience in the pharmaceutical industry and was instrumental in the formation of Sanofi-Aventis U.S. in 2004. He has also served as President of Pharmacia’ Global Prescription Business, worldwide President of Rhone-Poulenc Rorer Pharmaceuticals and President of the company’s Global Pharmaceutical Operations, and Chief Executive Officer of Sandoz Pharmaceuticals.

“We feel truly privileged to honor this industry icon who paved a path for success at every company he worked for and helped guide the evolution of this industry over the course of his long career,” says Stashower.

Tickets for the Trailblazer Awards Gala can be purchased by visiting http://www.pm360online.com/traiblazerawards2015/tickets. For more information about tickets, contact Andrew Matthius at 646-300-8113 or andrew.matthius(at)pm360online(dot)com.

You can also follow the awards live on Twitter at http://www.twitter.com/pm360online.

The Finalists Are:

MARKETER OF THE YEAR
Faruk Capan, CEO, Intouch Solutions
Prashant Nikam, Senior Director, Global Marketing - JAKAVI (Ruxolitinib), Novartis Oncology
Frank X. Powers, President, Dudnyk
Leerom Segal, CEO & Co-founder, Klick Inc.
Suzanne Wilmot, Director of Patient Adherence, Novartis Pharmaceuticals Corporation

COMPANY OF THE YEAR: PHARMACEUTICAL/BIOTECH
Allergan, plc
Astellas Pharma US, Inc.
Boehringer Ingelheim Pharmaceuticals, Inc.
Pfizer, Inc.

COMPANY OF THE YEAR: MEDICAL DEVICE
Abbott
Neodyne Biosciences, Inc.
Neuronetics, Inc.
St. Jude Medical, Inc.

COMPANY OF THE YEAR: SPECIALTY PHARMA/BIOTECH
FORUM Pharmaceuticals, Inc.
Jazz Pharmaceuticals plc
Lundbeck
Shire plc
Valeant Pharmaceuticals International, Inc.

COMPANY OF THE YEAR: ADVERTISING AGENCY
Concentric Health Experience
Dudnyk
Fingerpaint
Klick Health
The Bloc

COMPANY OF THE YEAR: SUPPLIER/VENDOR
CMI/Compas
ContextMedia:Health
Lifescript
PDR, LLC
Skipta

PM360’s LIFETIME ACHIEVEMENT AWARD RECIPIENT
Timothy G. Rothwell, former Chairman, President and CEO of Sanofi US and current Chairman Emeritus of the Pheo-Para Alliance, a not-for-profit organization

PM360’s 2015 TRAILBLAZER BRAND CHAMPION AWARD WINNERS
Autoimmune: Emily J. Rose, Sr. Channel Planning Manager, HUMIRA, AbbVie

Cardiology: Paula H. Palmer, Senior Associate Director, Boehringer Ingelheim

Central Nervous System: Susan Mahoney, Associate Director, CNS Marketing, Sunovion Pharmaceuticals, Inc.

Dermatology: Debra D’Amico, Associate Director Dermatology Marketing, Novartis Pharmaceuticals Corporation

Diabetes/Metabolic Disorders: Janie Wang, Associate Director, Diabetes Franchise, Merck & Co., Inc.

Gastrointestinal: Rich Appiah, Group Product Director, Immunology Marketing, Janssen Biotech

Hematology/Oncology: Fatima Scipione, Associate Director, U.S. Marketing, Takeda Oncology

Infectious Disease: Christopher Connolly, Professional Promotion Lead, Gram-positive Antibiotic Franchise, Cubist Pharmaceuticals

Innovation: TIE: Lars Merk, Marketing Director Diabetes, AstraZeneca Pharmaceuticals and Brad Updegrove, Sr. Procurement Manager, Janssen

Managed Markets: Peter Grossman, Market Access Brand Director, AstraZeneca Pharmaceuticals

Medical Device/Diagnostics: Colleen Reinhart, Director, Patient & Therapy Awareness, Transcatheter Heart Valves, Edwards Lifesciences

Men’s Health: Amelia C. Irvine, Director, Business Analytics & Insights, Pfizer

Ophthalmology: Wes Paterson, Sr. Brand Manager, Multifocal Contact Lenses, Alcon, a Novartis Company

Pain/Inflammation: Chris Johnson, Marketing Director, Movantik, AstraZeneca Pharmaceuticals

Rare Diseases: Jeanine Gallagher, Senior Product Manager, Hospital Marketing, Astellas Pharma US, Inc.

Respiratory: Jared Kurtz, Associate Director Respiratory Marketing, Boehringer Ingelheim

Women’s Health: Matthew Barry, Associate Director, Urology Marketing, Astellas Pharma US, Inc.

INITIATIVE FINALISTS

APP/DIGITAL SOLUTION OR SUITE
Baxter Beat Bleeds App (Baxter, Klick Inc.)
Co-pay GateKeeper (PSKW, EagleForce Health)
EnVizit: Healthcare Education Platform (Novant Health, Greater Than One)
Procrit Health View App (Janssen Products, LP, Sudler & Hennessey)
Symbicort IVA (AstraZeneca, AbelsonTaylor)

CONSUMER WEBSITE/ONLINE INITIATIVE
ENTYVIO U.S. Consumer Site (Takeda, Klick Inc.)
Free Killer Tan (Mollie’s Fund, Area 23)
Life Unscripted (Lifescript)
Life with IPF (Boehringer Ingelheim GmbH, infill Kommunikation GmbH)
PRADAXA Website Revitalization (Boehringer Ingelheim, Katalyst)

DIRECT-TO-CONSUMER CAMPAIGN
JANUVIA Solutions at the Shelf Program (Merck, Rx EDGE Pharmacy Networks)
LINZESS Solutions at the Shelf program (Actavis, Ironwood, Rx EDGE Pharmacy Networks)
STELARA® Seasons Campaign, (Janssen Biotech, Inc., FCB Chicago)
VIAGRA® Campaign (Pfizer, BBDO, RAPP)
ZYKADIA Brand Launch (Novartis Oncology, Klick Inc.)

DIRECT-TO-PATIENT CAMPAIGN
El Diálogo Diabetes (Diabetes Download) Caregiver/Patient Support 2-Part Video Series (Novo Nordisk, Prime Access)
Kineret NOMID Direct-to-Patient Campaign (Swedish Orphan Biovitrum AB, The Bloc)
LATUDA (Sunovion, MRM // McCann)
“Speaking Up, Speaking Out, hosted by Dr. Lisa Masterson” 10-Part RMS Awareness Webisode Series (Novartis, Prime Access)

EMR/EHR PROGRAM
AstraZeneca’s Support of Guideline-Driven Care through Clinical Decision Support (AstraZeneca)
PDR Prescriber-Patient Encounters of the EMR Kind (PDR, LLC)
SonarMD Platform (SonarMD, Takeda)

HCP EDUCATION
Diabetes MOD Awareness Campaign (Ogilvy CommonHealth Worldwide)
In the Mist (Boehringer Ingelheim, FCB Health)
Otsuka - Interactive Clinical Trial Meetings (Otsuka Pharmaceutical Development & Commercialization, Inc. and Cadient, A Cognizant Company)
Polycythemia Vera Awareness Campaign (Novartis, Flashpoint Medica)
The EPI Challenge Sales Aid (AbbVie, Intouch Solutions)

INTERACTIVE MARKETING PROGRAM
Fit2Me (AstraZeneca, MRM//McCANN East, Proximo Gen, Masterson/SWOT, Ayogo, mHealthCoach, and Cadient)
IPF Diagnostic Facilitator App (Boehringer Ingelheim, FCB Health)
The Jeffrey Modell Foundation’s Global Village Website (Jeffrey Modell Foundation, CDMiConnect)
“PsO Much More/The Patient Listening Project” (Novartis Pharmaceuticals, Neon)
Sunovion Answers: LATUDA eCRM (Sunovion, MRM // McCann)

PATIENT/CONSUMER EDUCATION
Act on Red Campaign (Galderma, Ogilvy Healthworld)
Astellas Leverages Rugby Sponsorship to Connect with Consumers (Astellas, Golin)
CIU & You Campaign with Vicki Lawrence (Genentech, Novartis, Asthma and Allergy Foundation of America, Chandler Chicco Agency)
Lifescript’s Interactive Physician Consult (Lifescript)
VPEP (VELCADE Patient Education Programs) (Takeda, Snow Companies)

PERSISTENCE/ADHERENCE PROGRAM
MS LifeLines Ambassador Program (EMD Serono, Pfizer Inc., Snow Companies)
Ready at Every Step (GlaxoSmithKline, MicroMass Communications Inc.)
The Cornerstones4Care® Diabetes Health Coach (Novo Nordisk, CultHealth, MediResource, iPak)
The iCAN (I Commit to Adherence & Nutrition) Program (AbbVie, Intouch Solutions)
TOBI Podhaler Patient Resource Center (Novartis, Artcraft Health)

POINT OF CARE
Brandperx Patient Activation Bags - Vagisil Sampling Initiative (Combe, Inc., Brandperx)
ContextMedia:Health Exam Room Tablet (ContextMedia:Health)
COPAXONE iTracker (Teva Pharmaceuticals, Next IT)
In the Mist (Boehringer Ingelheim, FCB Health)
SEROQUEL XR 14-day Sample Kit for Bipolar Depression (AstraZeneca)

PRODUCT LAUNCH
Aptima HIV-1 Quant Dx Assay, Panther Eye Campaign (Hologic, PALIO)
Bexsero – Something’s Missing (Novartis, The Bloc)
In the Mist (Boehringer Ingelheim, FCB Health)
OFEV (nintedanib) campaign (Boehringer Ingelheim, FCB Health)
Otezla, The Billboard Campaign (Celgene, PALIO)

PROFESSIONAL CAMPAIGN
Bexsero – Something’s Missing (Novartis, The Bloc)
NASCOBAL Campaign (Strativa Pharma, Natrel)
OFEV (nintedanib) campaign (Boehringer Ingelheim, FCB Health)
Remicade Beyond Mild (Janssen Biotech Inc., Sudler & Hennessey)
Symbicort “Rev the Fev” Campaign (AstraZeneca, AbelsonTaylor)

PROFESSIONAL WEBSITE/ONLINE INITIATIVE
Battling Resistance Campaign (Merck/Cubist, Dudnyk)
Beyond Psychosis: Emerging Priorities in Schizophrenia – Targeting Cognitive Impairment to Improve Functional Outcomes (FORUM Pharmaceuticals, Health & Wellness Partners, LLC)
Bunavail (BioDelivery Sciences, The Bloc)
IPF Digital Initiative (Boehringer Ingelheim GmbH, infill Kommunikation GmbH)
Orenitram HCP Website (United Therapeutics, Neon)

SALES AID
ADVATE Payor Detail Aid (Baxalta, The Access Group)
Bexsero (Novartis, The Bloc)
Oxistat Sales Aid (PharmaDerm, Natrel)
SPIRIVA RESPIMAT: In the Mist (Boehringer Ingelheim, FCB Health)
The EPI Challenge Sales Aid (AbbVie, Intouch Solutions)

SELF-PROMOTION
AbelsonTaylor HeartsATWork (AbelsonTaylor)
A disruptive point of view (PALIO)
Experience Full Immersion (Dudnyk)
Indigenus - Unstuck (The Bloc)
Klick MUSE (Klick Inc.)

SOCIAL MEDIA CAMPAIGN
“Breaking Down Diabetes” featuring Michael Stevens for Cornerstones4Care® (Novo Nordisk, CultHealth)
Free Killer Tan (Mollie’s Fund, Area 23)
NEXIUM Facebook (AstraZeneca, IMRE)
Novartis Oncology Twitter Handle (Novartis Medical eStrategy, Intouch Solutions)
#worthliving (McCann Torre Lazur)

UNBRANDED CAMPAIGN
AbbVie: Diabetic CKD Global Disease Awareness Initiative (AbbVie, Greater Than One)
ADHD&You.com (Shire, Intouch Solutions)
CREON Solutions at the Shelf Program (AbbVie, Rx EDGE Pharmacy Networks, Digitas Health)
Living With COPD - A Patient and Caregiver Journey (Sunovion, Artcraft Health)
Take It From A Fish (AstraZeneca, DigitasLBi)

VIDEO/TV CAMPAIGN
AbbVie HCV Unbranded Campaign (AbbVie, FCB Health)
Amitiza Commercial (Takeda Pharmaceuticals, AbelsonTaylor)
“From all walks of life” (AstraZeneca, MRM // McCann)
MS LifeLines Ambassador Videos (EMD Serono, Pfizer Inc., Snow Companies)
Take It From A Fish (AstraZeneca, DigitasLBi)

About PM360
PM360 is the premier source for information that product managers and pharma and medical device marketing professionals need to succeed in the complex, ever-changing healthcare environment. PM360 offers invaluable perspective on important industry issues through a full-circle combination of how-to information and thoughtful career insights. The PM360 Trailblazer Awards span five categories, including Company of the Year, Lifetime Achievement, Marketer of the Year, Brand Champion Awards and Initiative Awards.

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Makovsky
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