Serena Williams To Host Second Annual Serena Williams Live Ultimate Run South Beach To Benefit The Serena Williams Fund

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After recently winning her 6th Wimbledon title and heading into the U.S. Open, Serena Williams announced that she will be hosting the second annual Serena Williams Live Ultimate Run, which will be held in Miami’s South Beach Sunday, December 13, 2015. The Quarter Marathon (6.55 miles), 5K Run/Walk and Ultimate Kids Dash will gather runners of all ages and ability to support the Serena Williams Fund.

Serena is the absolute personification of the philosophy of living ultimate. Not only does she excel in her professional and personal life, but she dedicates her time and energy to giving back to those in need.

After recently winning her 6th Wimbledon title and heading into the U.S. Open, Serena Williams announced that she will be hosting the second annual Serena Williams Live Ultimate Run, which will be held in Miami’s South Beach Sunday, December 13, 2015. The Quarter Marathon (6.55 miles), 5K Run/Walk and Ultimate Kids Dash will gather runners of all ages and ability to support the Serena Williams Fund.

“I continue to be honored by the rare opportunity I have been given, and truly understand the importance of using my platform to assist others,” shared Williams. “The Serena Williams Fund is excited for the opportunity to partner with Live Ultimate to host a run. We get people outdoors and active in beautiful South Beach and most importantly raise funds for two very important causes: aiding individuals and communities who have been affected by senseless violence and making a quality education accessible to deserving youth around the world. Come out and join us!”

On December 13, famed Ocean Drive will be closed to traffic for the Serena Williams Live Ultimate Run’s start and finish lines, with a course that will take runners through Miami’s world-renowned South Beach scene, an iconic destination known for its tropical beauty, Art Deco buildings, world class nightlife and dining. The course will take runners through Ocean Drive, Washington Ave, the Art Deco District, Lincoln Road, and down South Beach’s world-famous beach walk. The event, which is supported by the Miami Beach Visitor and Convention Authority (MBVCA), has partnered with local hotels within walking distance of the start/finish line to offer participants attractive hotel deals.

“Serena is the absolute personification of the philosophy of living ultimate,” adds Marc Wachter, CEO of Live Ultimate, LLC and Board Member of Driving Force Giving Circle (DFGC), which houses funds and projects dedicated to creating equity for all, including the Serena Williams Fund. “Not only does she excel in her professional and personal life, but she dedicates her time and energy to giving back to those in need. She should be recognized as much for her work off the courts as for her achievements on them. We are honored to work with her to raise funds for her very important causes.”

Joining Serena will be her sister and fellow tennis champion, Venus, and an expected list of elite runners and both local and national personalities who will be coming out in support of The Serena Williams Fund.

"We had such a blast last year, I'm really looking forward to getting back out there again for the Serena Williams Live Ultimate Run," adds Venus Williams. “ My goal is to train harder and beat my time from last year. I encourage everyone from all walks of life to join us for a fun run while supporting a great cause, and of course...the post race Karaoke party on the beach!"

More than 3,000 runners are expected to participate in the Serena Williams Live Ultimate Run, which will be the culmination of a weekend-long series of events, kicking off with an Ultimate Evening charity gala and silent auction on Friday, December 11, and a health and wellness expo on Saturday, December 12.

"Once again we are thrilled to unite so many communities - runners, families, fitness fans, and philanthropists - to run with Serena, Venus, and other elite athletes, through our shared neighborhood, the one-and-only South Beach," adds Michael Rose, Managing Partner of Rose Capital Advisors in Miami Beach and Board Member of DFGC. "We had so much fun last year, with over 2,500 runners and even more spectators, that in true Williams competitive spirit, this year we are all out to top our personal bests in both race times as well as raising money and awareness for such important causes."

One hundred teams of four or more are expected to join the Ultimate Team Challenge, and several hundred children, aged 2 – 10, are expected to participate in the Ultimate Kids Dash. For more information about The Serena Williams Live Ultimate Run, The Serena Williams Fund, or to register for the event, visit http://liveultimaterun.com. To stay up to date on the Run, follow us on Facebook at http://facebook.com/SerenaWilliamsUltimateRunSouthBeach or on Twitter at @TheUltimateRun.

About The Serena Williams Fund (OFFICIAL EVENT CHARITY)

Serena understands the unique platform she has to lend a voice, donate funds and raise awareness to make other people's lives better. The unfortunate truth is there is no shortage of issues people face. Whether talking about women's bodies, community violence, race relations, or inequity, The Serena Williams Fund believes we must be better to one another, treat one another with dignity and respect and with basic humanity. To that end, The Serena Williams Fund partners with organizations and leaders doing great work to positively impact communities and the lives of other human beings both nation-ally and globally.

Recently, The Serena Williams Fund has partnered with and made grants to a few notable organizations to help impact the lives of others at home and around the globe. Working with Build Africa Schools, Serena was able to build two schools in Kenya. As a UNICEF Global Ambassador, Serena has volunteered to help immunize children in Ghana and participated in the Largest Lesson, a curriculum which will be seen my millions including students and teachers. Back home, The Serena Williams Fund partnered with Beyond the Boroughs Scholarship Fund to establish The Serena Williams Scholars, and just helped send 10 deserving students with unmet financial need to college. In addition, The Serena Williams Fund acknowledged The Caliber Foundation, by making a $10,000 donation to their efforts to rid the streets of illegal guns. Most recently, Serena recently partnered with the online charity platform Omaze to launch an once-in-a-lifetime raffle experience tied to the announcement of her return to the Indian Wells Tournament with proceeds benefitting the Equal Justice Initiative, a nonprofit organization led by the brilliant Bryan Stevenson that provides legal representation to poverty-stricken defendants and prisoners who have been denied fair and just treatment in the legal system.

About Live Ultimate (EVENT PRODUCER)

Based in Miami Beach, FL, Live Ultimate is passionate about health, balance, and well-being. The company’s mission is to promote “healthstyle”- bringing the benefits of a purpose-driven life, led by Mother Nature, to its consumers. Its line of luxe, all-natural skincare products are proudly made from some of the safest ingredients and additives on the Environmental Working Group’s SkinDeep Cosmetics Database (http://ewg.org/skindeep/), while the company maintains a commitment to sustainably sourced ingredients to maintain a healthy environment. Live Ultimate is a proud member of EarthEra™, and its Web presence is 100 percent carbon neutral, with electricity from servers being offset by wind power to reduce their carbon footprint. Each year, Live Ul-timate hosts the Serena Williams Live Ultimate Run (http://liveultimaterun.com) which benefits underprivileged youth. For more information about the company, visit http://liveultimate.com.

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Julie Wohlberg
Live Ultimate
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