Giving Assistant Acquires CheapTweet to Enhance Delivery and Access to Money-Saving Social Media Deals

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Giving Assistant Merges with CheapTweet
Giving Assistant’s mission is to make it easy for shoppers to save-up extra money for the things they love in life. We believe CheapTweet’s platform for sourcing digital offers will significantly improve the quality of digital offers for our consumers.

Giving Assistant, a leading digital loyalty platform, today announced that it has reached an agreement to acquire CheapTweet, an early pioneer in the field of social digital loyalty. With this acquisition, Giving Assistant plans to continue its mission to revolutionize the way shoppers earn cash back and give back online.

CheapTweet, a self-described "Twitter-based social deals search engine," aggregated more than 30,000 deal-related tweets every day, allowing users to vote for and rank the best offers.

The top-two deals of the day were posted to CheapTweet's Twitter account, which to date, reaches roughly 117,000 followers. Named one of Time Magazine's leading Twitter feeds of the year in 2011, Giving Assistant plans to use the highly relevant and timely offers aggregate by CheapTweet's proprietary technology to enrich the accuracy and value of their offers.

Giving Assistant, which offers coupons and the highest cash back rates to members in a seamless, user friendly fashion, hopes to capitalize on and further expand its online presence through the acquisition of CheapTweet. Since CheapTweet gathers and condenses the most popular coupon codes, promotions and sales discussed on Twitter, Giving Assistant will be able to benefit from and reach a wider scope of consumers, as well as promote the deals that receive the highest number of recommendations.

With an algorithm that eliminates spam and multiple tweets regarding the same deals, the addition of CheapTweet's ability to collect, organize and spread relevant information from merchants and bargain hunters that use Twitter places Giving Assistant at an advantage. The company will now be able to provide consumers with faster access to online coupons, deals, free shipping offers, and store discounts.

“Giving Assistant’s mission is to make it easy for shoppers to save-up extra money for the things they love in life. We believe CheapTweet’s platform for sourcing digital offers will significantly improve the volume and quality of digital offers for our consumers,” said James Gray, CEO of Giving Assistant.

About Giving Assistant

Giving Assistant provides consumers a single loyalty program for all online purchases at thousands of major retailers, including Macy's, Kohl's, Best Buy, Sephora and Staples. The company promotes responsible online shopping by offering to streamline charitable cash back donations on behalf of its members. Giving Assistant itself donates a meal to a needy family, via domestic hunger-relief charity, Feeding America, every time a coupon is used. To date, nearly 140,000 meals have been donated. Consumers interested in learning more about saving money and achieving social good through Giving Assistant can visit help.givingassistant.org.

About CheapTweet

CheapTweet (http://www.cheaptweet.com) is a free resource which allows users to vote and store deals on a community-based platform that connects consumers to the highest-rated, verified money-saving opportunities. Aggregated from a curated, daily database of over 30,000 deals from nationwide retailers to artisan boutiques, CheapTweet collects data from Twitter to offer information that improves the way people save time and money when shopping online. As a pioneer in social media-related loyalty and deal-seeking programs, the @cheaptweat account continues to grow with nearly 117,000 Twitter followers. Learn more at cheaptweet.com.

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Ryan Quiel
Giving Assistant
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