Competitive Loyalty Programs Continually Update, Adapt and Evolve

Share Article

Loyalty360 webinar on October 1st to focus on strategies to maintain a high function and successful loyalty program

News Image
Brands simply cannot rely on old modes of thinking to remain competitive today. And this webinar will offer the insights marketers need to redesign any loyalty program.

Almost all aspects of life require a level of maintenance. Cars require tuning, houses need repairs, and you should have regular check-ups. So why shouldn’t the same concept apply to loyalty and customer engagement strategies as well? Market forces change and so do customer habits, behaviors, and opinions. Therefore, in order to remain competitive and relevant, brands should regularly give their loyalty programs a comprehensive “HealthCheck.”

Brands must ask themselves if the loyalty program they currently have is as engaging as it once was. More pointedly: Does the loyalty program provide an edge over competitors? Is it truly driving the behaviors that inspire customers to give their loyalty, and is it doing so profitably?

This webinar will (a) give you a robust approach to evaluating your loyalty program (b) help you “sniff out” where some of the opportunities in your program might be.

“The very best programs have a healthy tension between balancing the needs of the customer with the needs of the business,” says Manu Sarna, VP Loyalty Strategy & Analytics at Aimia, “Imbalance one way or the other and you can watch the red ink flow from your program.”

Jesse Grittner, Senior Director at Aimia: “A loyalty program HealthCheck is so much more than just seeing what points value your customers earn relative to your competitors – you have to review every aspect of your offerings and operations to ensure they’re delivering optimal value to your brand.”

On Oct. 1, 2015 at 1 p.m. EDT, Loyalty360 will host a webinar titled, “Give your Loyalty Program an Annual Physical with a Loyalty HealthCheck,” which will be presented by Aimia.

Join Manu Sarna, Aimia VP of Loyalty Strategy & Analytics, who has been quoted on loyalty in multiple publications including Canadian Retail, The Globe and Mail, Star Tribune, National Post amongst others and Jesse Grittner, Senior Director of Loyalty Strategy & Analytics, who has led the design of loyalty programs for a number of global brands across the retail, hospitality, and media industries.

“Life is never static and almost everything exists in a dynamic flux,” said Mark Johnson, CEO & CMO of Loyalty360 – The Loyalty Marketers’ Association. “Brands need to understand that this applies to marketing strategies as well. Brands simply cannot rely on old modes of thinking to remain competitive today. And this webinar will offer the insights marketers need to redesign any loyalty program. ”

Marketers are invited to join Loyalty360 and Aimia on Oct. 1, 2015 at 1 p.m. EDT to learn how create, or recreate, a loyalty program that provides a competitive edge. To register for this webinar and for more information, visit:

About Loyalty360
Loyalty360 is an unbiased, market driven, voice of the customer focused clearinghouse and think-tank that is committed to bringing loyalty to the forefront as a critical marketing strategy. A trusted source for cutting-edge research, best practices, and networking opportunities, Loyalty360 gives members the expert insights and guidance they need to better understand loyalty and develop programs that effectively engage their customers. For more information, visit

About Aimia
Aimia Inc. is a data-driven marketing and loyalty analytics company. We provide our clients with the customer insights they need to make smarter business decisions and build relevant, rewarding and long-term one-to-one relationships, evolving the value exchange to the mutual benefit of both our clients and consumers.

With close to 4,000 employees in 20 countries, Aimia partners with groups of companies (coalitions) and individual companies to help generate, collect and analyze customer data and build actionable insights.

We do this through our own coalition loyalty programs such as Aeroplan in Canada and Nectar in the UK, and through provision of loyalty strategy, program development, implementation and management services underpinned by leading products and technology platforms such as the Aimia Loyalty Platform and Smart Button, and through our analytics and insights business, including Intelligent Shopper Solutions. In other markets, we own stakes in loyalty programs, such as Club Premier in Mexico, Air Miles Middle East and Think Big, a partnership with Air Asia and Tune Group. Our clients are diverse, and we have industry-leading expertise in the fast-moving consumer goods, retail, financial services, and travel and airline industries globally to deliver against their unique needs.

For a full list of our partnerships and investments, and more information about Aimia, visit

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Mark Johnson
+1 (513) 800-0360
Email >
Follow >
Visit website