Boulder’s Adventure Fit Celebrates 10 Years Creating Custom Events for Top Brands in the Outdoor and Beer Industries

Share Article

Event marketing company’s turn-key approach pairs passion for marketing and adventure by creating one-of-a-kind, results-driven events for national companies including New Belgium Brewing, SHAPE, Oskar Blues, and Subaru.

News Image

Participants get a running start at the Urban Assault Ride in Denver

We are lucky to work with clients that share our passion for adventure and doing what’s right for our communities. We work with our clients to promote a sustainable, active lifestyle through really amazing event experiences.

Adventure Fit, an event marketing company that specialized in creating one-of-a-kind events for brands wanting to connect with their customers in a meaningful and memorable way, celebrates ten years in Boulder in September. The company moved to Boulder from Austin in 2005 in order to put down roots in a community that shares its passion for fitness and adventure. As it turns out, setting up shop within Boulder’s lifestyle-oriented community has been instrumental to the company’s growth and success.

Since moving to Boulder, Adventure Fit has been hired by national brands including New Belgium Brewing, Subaru of America, SHAPE Magazine, MEN’S FITNESS Magazine, and Oskar Blues Brewing to create unique active events. In addition, it has created partnerships with countless other lifestyle brands, including Osprey, KEEN Footwear, LUNA Bar, CLIF Bar, Columbia, Birkenstock and others.

“We specialize in developing custom event programs for brands that want to reach an active customer. Being based in Boulder allows to us to have our finger on the pulse of the industries that mean the most to us. It’s a mecca for bikes, running, beer and outdoor adventure”, explains Josh Kravetz, Adventure Fit’s President.

Whether producing running, cycling, obstacle runs, or beer festivals, Adventure Fit events have a common theme: they are all geared towards fun, fitness, and sustainability. Adventure Fit’s strategies for their clients have led to sold out products, magazine cover stories, huge product launches, and most importantly – developed lasting relationships with customers.

“We’ve loved working with Josh and his team over the years and know we can count on Adventure Fit to deliver a unique strategy that’s custom designed around our marketing objectives. At the end of the day, they’ve created exceptional events that our customers love, that we love to be a part of, and that truly tell our brand story,” explains Meredith Giske, National Director of Field Marketing.

Adventure Fit’s key to success stems from the company’s ability to truly identify with its clients’ goals and manifest them in a way that is impactful.

Once the event concept is developed, Adventure Fit manages all the moving parts, including venue procurement, website development, registration management, staffing, permitting, marketing, sponsorships, activations, logistics, and a post event reporting. This all-in approach offers unrivaled convenience and simplicity for companies looking to connect with customers in nontraditional ways.

Adventure Fit’s premier event, the Urban Assault Ride (UAR), debuted in 2003 in Austin. Part bike race, part scavenger hunt, part obstacle run, the UAR was produced initially for Subaru until New Belgium Brewing took over title sponsorship. The beer, bikes, and big wheels that the UAR was known for quickly became a summer sensation hosted across the country, from Los Angeles, CA to Charlotte, NC.

In 2011, SHAPE Magazine contracted with Adventure Fit to create a new participatory women’s event. The SHAPE Diva Dash, the original women’s only obstacle run debuted in Austin and sold our immediately. Since its inception, more than 60,000 women of all ages and abilities have participated in the event, which focuses on active camaraderie rather than competition.

This year, Adventure Fit launched the Old Man Winter Bike Rally for Oskar Blues Brewery in February. Nearly 700 cyclists turned out for this epic winter bike adventure ride. Due to the success of this event, Oskar Blues hired Adventure Fit to produce their marquis beer festival, Burning Can.

As Adventure Fit embarks on its second decade in Boulder, Kravetz has his eyes set on a bright future. He is creating new event concepts for clients and developing additional homegrown events that resonate with the local running and cycling communities.

“We are lucky to work with clients that share our passion for adventure and doing what’s right for our communities. We work with our clients to promote a sustainable, active lifestyle through really amazing event experiences,” says Kravetz.

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Adventure Fit
+1 (303) 667-5559
Email >

Sharon Cutler