5 Things Retailers Should Know about the Shift to EMV Card Technology

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In a new article, eMazzanti Technologies discusses the essential facts of the approaching EMV conversion liability shift deadline

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The EMV chip-and-pin card liability shift is upon us. Merchants should take steps now to convert their POS technology to protect their customers and not incur serious potential fraud liabilities.

A prominent NYC area retail industry IT consultant, eMazzanti Technologies, shares the details and implications of an October 1, 2015 deadline pushing merchants to convert to EMV credit card technology (also known as chip and PIN) in a new article on eMazzanti Technologies’ website.

In the article, Mazzanti presents the major credit card issuers’ deadline policies, the consequences of not meeting the deadline and how retailers can prepare for the new EMV card technology. It concludes by urging merchants to use the conversion to EMV as a business opportunity for growth.

“The EMV chip-and-pin card liability shift is upon us,” stated Jennifer Mazzanti, President, eMazzanti Technologies. “Merchants should take steps now to convert their POS technology to protect their customers and not incur serious potential fraud liabilities.”

“The U.S. conversion from mag-stripe credit cards to EMV chip-and-pin cards is picking up speed as we get closer to an important deadline for merchants. Those who fail to make the switch will leave their customers more vulnerable to fraud and will incur an increased liability when fraud occurs,” the article begins.

Below are a few excerpts from the article “5 Things Retailers Should Know about the Shift to EMV Card Technology”.

1. The Deadline

“Each of the four major credit card issuers in the U.S., VISA, MasterCard, American Express and Discover, have established October 1, 2015 as the deadline when the liability for credit card fraud shifts to the merchant if they do not have an EMV payment system in place.”

3. The consequences of not meeting the deadline

“The switch to EMV is voluntary, but failing to do so exposes the business to fraud liability and the loss of customers who prefer to transact business with the more secure technology.”

5. Making the most of EMV

“In spite of the costs to upgrade equipment, merchants should focus on the positives of EMV conversion. There is a great opportunity to improve the customer experience by using the latest advancements in technology.”

eMazzanti Technologies offers EMV credit card technology upgrade services to retail merchants, doctors, attorneys, contractors and other businesses that accept credit cards.

eMazzanti is also a single source provider for merchants who need network infrastructure, corporate and guest wireless networks, Internet connections, mobile POS devices, PCI compliance, full Merchant Services and all of the technology to connect multiple stores.

With an extensive customer base, eMazzanti is able to leverage vendors to provide clients with superior support. Small retailers that delay the conversion to EMV POS, or who are without a good technology partner to advise them, may be left behind.

Related resource information:

4 Smart Tips and Tricks When Choosing a Stellar Payments Processor for Your Retail Business

4 Critical Mistakes Retailers Make With Their Credit Card Processor and How To Avoid Them

About eMazzanti Technologies

eMazzanti’s team of trained, certified IT experts rapidly deliver cloud and mobile solutions, multi-site implementations, 24×7 outsourced network management, remote monitoring and support to increase productivity, data security and revenue growth for clients ranging from professional services firms to high-end global retailers.

eMazzanti has made the Inc. 5000 list six years running, is a 2015, 2013 and 2012 Microsoft Partner of the Year, and a 5X WatchGuard Partner of the Year. Contact: Carl Mazzanti 844-360-4400 or emazzanti.net Twitter: @emazzanti Facebook: Facebook.com/emazzantitechnologies.

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