“Adding the Boostable integration is part of Eventbrite’s commitment to bring together best-in-class services and put them at the fingertips of our organizers,” said Dylan Serota, head of platform partnerships at Eventbrite.
San Francisco, CA (PRWEB) September 01, 2015
Boostable, the leading cooperative digital advertising provider, today announced the launch of its partner integration with Eventbrite. Coming on the heels of its rollout with Bigcommerce in mid-August, Boostable is empowering its partners with the technology to offer advertising to over 100,000 sellers.
Boostable’s approach gives its ecommerce partners the tools to transform into marketing platforms. Ecommerce companies like Eventbrite, Bigcommerce and OpenSky enable their sellers to conduct transactions but have limited demand generation tools. And, while ecommerce companies have troves of data about their shoppers, low margins hamper them from advertising at scale. Through Boostable, ecommerce companies are able to offer data-driven advertising to their sellers and dramatically increase traffic to its site.
“Our solution is breaking new ground by enabling our partners to offer digital advertising as a service to their sellers and brands,” said Alex Chang, founder and chief executive officer of Boostable. “We provide the software; our partners offer the service and take credit for it with their customers.”
The Boostable integration allows Eventbrite organizers to quickly and easily create ad campaigns for their events, automatically pulling their event information from Eventbrite into Boostable. Once they've created an online ad campaign with Boostable, Eventbrite organizers are able to tap into Boostable’s automated targeting and optimization tools, taking the guesswork out of advanced advertising.
“Adding the Boostable integration is part of Eventbrite’s commitment to bring together best-in-class services and put them at the fingertips of our organizers,” said Dylan Serota, head of platform partnerships at Eventbrite. “We are proud to partner with Boostable and empower organizers with a simple way to execute Facebook and Twitter retargeting campaigns.”
“Boostable’s partnership with Eventbrite has allowed us to advertise to people who have visited our Eventbrite ticket page and similar audiences, a feature that isn’t readily available anywhere else,” said Marc Weinstein of Leuven Media, the group behind 90sFest.
With Bigcommerce, Boostable powered the technology for Product Ads, an automated advertising platform with native support for dynamic advertising and retargeting on Facebook and Twitter. The move allows Bigcommerce to strategically offer marketing services to its merchants and further differentiate itself from other ecommerce platforms. “Partnering with Boostable has unlocked unique advertising opportunities while making it much easier for our merchants to reach new customers and grow their businesses even faster,” said Tim Schulz, chief product office of Bigcommerce.
In the last month, Boostable also introduced its integration with Twitter, diversifying beyond Facebook as an advertising channel. Boostable’s strategic partnership with Twitter supports the media giant’s continued focus on growing its small business advertiser revenue.
Beginning today, Boostable is seamlessly integrated into the dashboard experience for all Eventbrite event organizers. Boostable can also be found as an app extension in Eventbrite Spectrum and as an app in the Bigcommerce Marketplace. For more information, visit http://www.boostable.com.
Boostable provides a cooperative digital advertising solution that enables ecommerce platforms, retailers and marketplaces to offer digital advertising as a service. Boostable offers a revolutionary model where costs, data and resources are strategically shared between companies to efficiently power high-performing digital ad campaigns. Boostable’s customers include Bigcommerce, Eventbrite and OpenSky.
Boostable’s leadership team hails from some of the industry’s most well-respected digital advertising organizations including Amazon, Facebook, MediaMath, Turn and Merkle. Boostable is funded by leading investors such as Y Combinator, SV Angel, 500 Startups, Omidyar Network, and Morado Ventures. For more information visit http://www.boostable.com.