Most of these threats are manmade, meaning human actions—our actions—have the power to change our world for the better.
New York, NY (PRWEB) August 28, 2015
From the speedy cheetah to the exuberant elephant, much of the world’s most iconic, beloved animal populations are in rapid decline. In fact, this disturbing trend extends beyond the African continent—often directly into our own personal lives.
Saving Our Wildlife is a print and online educational campaign built to shed light on the drastic threats facing endangered eco-systems and animals. Most of these threats are manmade, meaning human actions—our actions—have the power to change our world for the better. By bringing to light the specific issues facing each species, as well as how these animals directly affect the global climate and economies, Saving Our Wildlife empowers readers to curb harmful patterns and make more informed decisions that create real, tangible impact—whether it’s ordering under-fished options on the seafood menu, rejecting the market for ivory goods or instilling eco-friendly awareness in our children.
The print component of “Saving Our Wildlife” is distributed within this weekend’s edition of USA Today in New York, DC and LA, with a circulation of approximately 250,000 copies and an estimated readership of 750,000. The print component will also be distributed at the upcoming Wildlife Conservation Expo hosted by the Wildlife Conservation Network on Saturday October 10, 2015 at the Mission Bay Conference Center in San Francisco, CA. The event will be attended by over 1,100 independent conservationists, and features Jane Goodall as the keynote speaker.
The digital component is distributed nationally, through a vast social media strategy, and across a network of top news sites and partner outlets. To explore the digital version of the campaign, click here. The digital homepage and cover of the print publication features Academy Award-winning actress Lupita Nyong’o, international elephant ambassador through WildAid. In an exclusive essay, we learn about the commendable efforts of Ms. Nyong’o, as she works to reverse the plight of elephants in Kenya.
This campaign was made possible with the support of the Wildlife Conservation Network, WildAid, The Center for Biological Diversity, The Cheetah Conservation Fund, Cheetah Mobile, The David Sheldrick Wildlife Trust, the International Fund for Animal Welfare, MHG, The National Geographic Soceity, Project AWARE, The Saint Louis Zoo, the Wildlife Conservation Society, Conservation International, Oceana and the National Forest Foundation.
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