Crimson Cup Presents Longevity Awards to Independent Coffee Houses

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Seven independent coffee houses in four states have received Longevity Awards from Columbus, Ohio coffee roaster Crimson Cup Coffee & Tea. The attendees of Crimson Cup's annual Independents Day were honored for a decade or more of success in running an independent coffee business.

Longevity Award from Crimson Cup Coffee & Tea
As a coffee roaster and coffee franchise alternative, we form a true partnership with the local independent coffee houses that serve Crimson Cup coffee. Their success drives ours.

Columbus, Ohio coffee roaster Crimson Cup Coffee & Tea recently recognized seven independent coffee shops in four states with its first annual Longevity Awards. Presented at the roaster’s 2015 Independents Day gathering of coffee entrepreneurs, the awards honored attendees operating successful coffee houses for at least 10 years.

“Running a successful small business for a decade or more is an incredible accomplishment,” said Founder and President Greg Ubert. “We’re proud to honor our customers for the long hours and hard work that created their unique independent coffee houses.”

Bob and Jan Morton, owners of the Book Cellar and Coffee Attic at 604 Washington Avenue in Iowa Falls, Iowa, were honored for 14 years of success.

A 13-year award went to Queen City Creamery, which owner Terry Michels operates at 108 Harrison Street in Cumberland, Maryland.

Two coffee houses were honored for 12 years of successful operation. Lynne and John Calvelage operate Coffee Amici at 328 S. Main Street in Findlay, Ohio. Uptown Coffee House at 102 East Grand River in Howell, Michigan is owned by Lorna Brennan.

Coffee Chaos at 6201 Jefferson Ave. in Midland, Michigan and Coffee Expressions at 1111 North Plum Street in Springfield, Ohio, received 11-year awards. Kim Krantz owns Coffee Chaos, while Ken Steele owns Coffee Expressions.

The Hot Spot at 94 W. Coshocton Street in Johnstown, Ohio, received a 10-year award. It is operated by Cille Childers and team.

All honorees learned to run their coffee shops through Crimson Cup’s 7 Steps coffee franchise alternative program. Based on Ubert’s book, Seven Steps to Success in the Specialty Coffee Industry, this program teaches everything new business owners need to open a coffee shop.

“Our program offers all the support of a coffee franchise – and more – but without franchise fees, royalties or business restrictions,” Ubert noted. Hands-on consulting covers everything from writing a coffee shop business plan and finding the right location to choosing equipment, hiring and training staff, attracting customers and more.

“As a coffee roaster and coffee franchise alternative, we form a true partnership with the local independent coffee houses that serve Crimson Cup coffee,” Ubert said. “Their success drives ours.”

In client surveys, Crimson Cup has found that 85 percent of coffee-shop customers completing its 7 Steps training program have been in business for five years or longer. By comparison, federal government statistics show that two of every three new restaurants – including independent coffee shops – close within three years of opening.

Using this proven system, Crimson Cup has helped open hundreds of independent coffee shops in 29 states since 1991. A dozen new coffee shops in eight states joined the Crimson Cup community in 2014, and at least 12 more plan to open in 2015.

To learn more about Crimson Cup’s 7 Steps program or to schedule an initial consultation, call 888-800-9224 or visit the Crimson Cup website.

About Crimson Cup Coffee & Tea

Founded in 1991, Crimson Cup Coffee & Tea is a leading Columbus, Ohio coffee roaster offering handcrafted, sustainably sourced specialty coffee. The company also teaches entrepreneurs to run successful coffee houses through its coffee franchise alternative program, which includes a coffee shop business plan. Crimson Cup coffee is available through a community of more than 350 independent coffee houses, grocers, college and universities, restaurants and food service operations across 29 states, Guam and Bangladesh, as well as the company’s own Crimson Cup Coffee Houses. To learn more, visit

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Cheryl Claypoole
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Independent coffee shops win Longevity Awards from Crimson Cup Coffee & Tea