Cheetah Mobile and Cheetah Conservation Fund Sponsor New Campaign to Save Our Wildlife

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As part of their joint partnership to save the cheetah from extinction, Cheetah Mobile and Cheetah Conservation Fund are participating in a new media campaign to raise awareness for endangered species. "Save Our Wildlife" launches today with a special insert in the weekend edition of USA Today in three major markets and a new website.

Only 10,000 wild cheetahs remain

We need to raise an army of conservationists if we are going to help the cheetah win its race.

Cheetah Mobile (NYSE:CMCM), the leading developer of mission-critical mobile utility applications, and Cheetah Conservation Fund (CCF), the longest running cheetah conservation program in existence, are participating in a new media campaign, Save Our Wildlife, to promote awareness for endangered species as part of their joint efforts to save the cheetah.

“The cheetah is engaged in a race against extinction. It’s our duty and an honor to protect all wildlife species, but especially the cheetah, as we have chosen this animal to represent our company,” said Sheng Fu, Cheetah Mobile’s President and CEO. “We welcome opportunities to take on a leadership role and support important initiatives like this. With more people aware of the cheetah’s plight, we have a greater chance of helping save it.”

The new awareness campaign launches today with print and digital components. A special print insert in the weekend edition of USA Today is on newsstands in New York, Los Angeles, Washington, D.C. and Baltimore, Maryland Aug. 28-30. The Save Our Wildlife website also launches today and can be viewed at http://www.savingourwildlife.com.

Cheetah Mobile has joined with CCF to generate awareness for this species through traditional and social media channels. With fewer than 10,000 remaining in the wild, the cheetah is Africa’s most endangered big cat. The two organizations are encouraging all animal lovers to show support for the cheetah through online conversation using the hashtag #SaveTheCheetah. The goal is to inspire more people to become involved by sharing information and donating to CCF’s conservation programs.

“By communicating about the cheetah crisis, which is easier now than ever before because of new technologies, we can share solutions and get more people involved. We need to raise an army of conservationists if we are going to help the cheetah win its race,” said Dr. Laurie Marker, Founder and Executive Director of CCF.

Announcing their corporate-nonprofit partnership on July 15, 2015, Cheetah Mobile and CCF launched their own campaign with a video billboard in New York City’s Times Square running from the middle of July through the end of September. Cheetah Mobile and CCF also debuted a 30-second video PSA, #SaveTheCheetah, on the Indianapolis Speedway Jumbo-tron during NASCAR’s Brickyard Race Weekend last month.

To learn more about the joint partnership, view the PSA or make a donation to CCF, please visit http://www.cheetah.org/savethecheetah/

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Susan Yannetti
Cheetah Conservation Fund
+1 (202) 716-7756
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Josh Ong
Cheetah Mobile
(626) 322-7241
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