On the Ball with FirstSpirit: German Soccer League (DFL Digital Sports) Opts for e-Spirit’s CMS

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New content management solution for Bundesliga websites improves flexibility, speed, multilingual capabilities and overall usability.

The German soccer league (DFL Digital Sports) has joined forces with e-Spirit to future-proof its content management system (CMS) and make website updates quicker and more flexible. The company's CMS solution FirstSpirit is now supporting DFL Digital Sports in making the websites of the Bundesliga (the German equivalent of the U.S. Soccer Federation) more modern, exciting and interactive for football fans.

As part of the new centralized platform for Bundesliga.com and Bundesliga.de, FirstSpirit makes it easier to create, reuse and distribute content across the different league websites as well as share it with external partners. Current match information, scores, statistics and news from the Bundesliga can now be published in real time. The CMS automatically ensures that the content is correctly shared across all channels and devices.

“With the help of FirstSpirit, the editorial teams that create and update our multilingual websites are now able to get the content online very quickly,” commented Andreas Heyden, Managing Director of DFL Digital Sports GmbH.

FirstSpirit is the central editorial interface for creating the Bundesliga Web experience. To allow editors to easily access all necessary functions and content from neighboring systems, without system interruptions or a high manual workload, existing solutions for Product Information Management (PIM), Media Asset Management (MAM) and video management have been seamlessly integrated into the CMS using standard interfaces.

Oliver Jäger, Vice President of Global Marketing and Communications at e-Spirit, says: “We are very excited to support the DFL Digital Sports in ensuring that soccer fans around the world stay up to date with news from the Bundesliga. Our CMS will make it much easier for the DFL to design and implement new digital marketing strategies in the future.”

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About e-Spirit
e-Spirit is a leader in enabling companies to unlock the value of digital content and transform the way they communicate with customers and employees. Using the FirstSpirit content management system, organizations can create a Corporate Content Cloud connecting all their people, systems and applications to the centralized, real-time data, assets and information necessary to publish content with total accuracy and relevancy across all channels and devices. e-Spirit was founded in 1999 and is well represented with 16 locations in Great Britain, Germany, the USA, the Netherlands, Switzerland and Austria.

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Rob Goodman
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