Dallas Convention & Visitors Bureau Selects Splash Media Group as Social Media Agency

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Compelling content and community engagement will entice domestic and international visitors to Dallas

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We know that engagement in the social sphere is an important factor in engaging and driving travelers to the Dallas area.

Splash Media Group has been selected by the Dallas Convention & Visitors Bureau (Dallas CVB) as its social media agency following a multi-agency competitive review.

As the ninth-largest city in the United States, and part of the fourth-largest metropolitan area in the nation, the Dallas area is the top visitor destination in Texas. The Dallas CVB hopes to grow the Dallas economy through meetings and tourism with a strong emphasis on social media. Splash will collaborate with the Dallas CVB’s marketing team to create compelling social content, provide strategic best practices, develop engaging community management plans and help streamline the content creation process.

“We know that engagement in the social sphere is an important factor in engaging and driving travelers,” said Noelle LeVeaux, chief marketing officer for the Dallas CVB. “We’re excited to have Splash on board and are looking forward to seeing more visitors in Dallas, all enjoying their own BIG adventure.”

“Community management is at the heart of what we do, and we’re passionate about Texas and the Dallas area,” said Splash Media CEO John Dankovchik. “We’re honored to be able to share stories and videos around the unique Dallas culture and unite its many diverse communities to help more people discover why Dallas is a great place to visit.”

Thanks to the efforts of the Dallas CVB, Dallas is one of the nation’s premier destinations for both casual tourists and big conventions. More than 44 million people visit the Dallas area every year, with direct spending totaling $7.4 billion.

About Splash Media Group

Based in the North Dallas suburb of Addison, Texas, Splash Media Group has leveraged its expertise in video and television production since 2005, and launched a social media practice in 2010 that has evolved into one of the leading social media agencies in the world. Splash Media Group provides comprehensive social media services from consulting to full outsourcing. Services include online marketing strategy development, online reputation management (ORM), search engine marketing (SEM), search engine optimization (SEO), community management, content marketing (video and blog creation), analytics/reporting, paid media and PPC, just to name a few. For more information, visit http://www.splashmedia.com.

About Visit Dallas

The Dallas Convention & Visitors Bureau’s goal is to market Dallas as the ideal convention and visitor destination to the regional, national and international marketplace and to favorably impact the Dallas economy through meetings and tourism. The Dallas metro area is the leading business and financial center in the Southwest, offering visitors an unparalleled array of amenities and a central location with two major airports with more domestic nonstop flights than any other U.S. city. As the ninth-largest U.S. city, and part of the fourth-largest metropolitan area in the nation, the Dallas area is the top visitor destination in Texas. In 2015, Dallas partnered with CityPASS, the company that packages discounted, prepaid admission to a city’s top attractions. Now, travelers to Dallas can save 41 percent off admission to the city’s top attractions: the Perot Museum of Nature and Science, Reunion Tower GeO-Deck, a choice between the Dallas Zoo and The Sixth Floor Museum at Dealey Plaza, and a choice between the George W. Bush Presidential Library and Museum and the Dallas Arboretum and Botanical Garden. For more information, visit http://www.visitdallas.com.

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John Dankovchik
@SplashMedia
since: 03/2010
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