NEW YORK, NEW YORK (PRWEB) August 31, 2015
Move over shave cream. Roll over beard oil. There's a growing demand in town for anti-aging products for men and barbershops are scrambling to meet it.
Reports published this year (Mintel data) announced that barbershops are the number one place to get information for hairstyles and haircare. But the data also reflects that men are getting more done at barbershops than a shave and a haircut.
In many cases they are having a cocktail, having their nails trimmed, getting facials and buying a ton of products.
MENAJI Men’s Skincare President Pamela Viglielmo says she spends most of her time poring over formulations barbershops can apply quickly and effectively on men’s faces. She knows men get their information on grooming in barbershops and wants MENAJI to offer that extra “something” that isn’t offered by other brands.
“When it comes to their buying behavior, men aren’t looking to try a million different brands of one type of product, nor do they want products that take a long time to work. Men want multifunctional products that work fast or can be applied fast,” Viglielmo said.
Viglielmo said that is one of the reasons why the MENAJI Anti-Aging Eraser has done extremely well. The anti-aging, energizing skincare formulation known as the Eraser contains apple stem cells with rejuvenating qualities to help men’s skin get rid of sun-damaged skin cells and increases collagen production to maintain and improve the texture, elasticity and muscle tone of the skin, “erasing” the outward signs of aging.
The other product Viglielmo says is a hit with barbershops is the multifunctional MENAJI ClearShave 3-in-1 gel which doesn’t require water or toner, and is chock full of healthy botanicals. Both the Eraser and the ClearShave come with an airpump dispensary system that pumps out the exact right amount without too much effort or guess work.
“Guys are very-goal oriented. Older guys have rejuvenation goals in mind and prefer non-invasive products rather than invasive procedures. Millennials want products that protect and refresh their faces. MENAJI has something for them both. We take our job as seriously as the pros because we are the brand that took pro formulations to the everyday male consumer,” Viglielmo said.
Indeed, MENAJI was developed by a professional makeup artist who worked exclusively on-set with celebrities daily. Today, MENAJI can be found throughout the world, said Viglielmo, and most certainly in the posh, trendy barber clubs.
Menaji Skincare is a category leader in the men’s beauty industry, founded in 2000 by a celebrity make-up artist. Sold in the USA and overseas in more than 20 countries, the product line addresses men's skincare needs with healthy skincare and undetectable skin-tone true cosmetics.
Contact Information MENAJI PR 203-292-9500.