Holland Barrett Takes a Bite at China's E-Commerce

Share Article

British health food chain shop Holland & Barrett announced that it is opening two online storefronts on Alibaba Group’s Tmall.com, China’s largest third-party B2C platform for brands and retailers, and Tmall Global, an overseas platform and an extension of Tmall.com for Chinese consumers in China.

The Holland & Barrett Tmall.com store

British health food chain shop Holland & Barrett announced that it is opening two online storefronts on Alibaba Group’s Tmall.com, China’s largest third-party B2C platform for brands and retailers, and Tmall Global, an overseas platform and an extension of Tmall.com for Chinese consumers in China.
 
The Holland & Barrett Tmall.com and Tmall Global stores will not only provide healthy supplements, but also offer counseling on the healthy lifestyle.
 
Holland & Barrett has had a presence in the country in July 2012. The Chinese market, on a growing demand of healthy products, has shown great interest in the well-known Holland & Barrett. Among its sales outside the Britain, the century-old brand has the highest transaction in China.
 
Providing vitamins, supplements and homeopathy, Holland & Barrett seeks collaboration with an e-commerce platform in China. Opening a flagship store on both Tmall.com and Tmall Global is a start on the brand’s e-commerce strategies.
 
According to iResearch, Tmall.com was China’s largest third-party platform for brands and retailers in terms of gross merchandise volume in 2014. At present, China contributes 15% profit to the brand's revenue each year.

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Ethan Yi
Holland&Barrett China
+86 18621693602
Email >