ÄKTA Names Sara Frisk VP of Brand Strategy at User Experience Agency

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ÄKTA, a Chicago based, user experience digital design & development agency, has hired Sara Frisk as VP of Brand Strategy. Formerly Portfolio Director at IDEO Chicago, her brand work has included American Red Cross, Brooks Sports, PNC Bank, Redbox, Sherwin-Williams & Walgreens. http://www.akta.com

Sara Frisk is ÄKTA's new Vice President of Brand Strategy

Sara Frisk, ÄKTA VP of Brand Strategy

At ÄKTA, User Experience design is a honed methodology, not just a service offering, and brand excellence should be the strategic lens guiding digital design & development.

ÄKTA, a Chicago based digital design, user experience and development consultancy, announced that Sara Frisk has been hired as Vice President of Brand Strategy. Frisk will lead ÄKTA’s Brand Strategy practice area, helping clients create compelling brand experiences at all phases of their digital journey.

Frisk is an award-winning designer & brand strategist with 20 years of experience at top firms in Chicago and New York. She began her career in New York at Pentagram Design under Michael Bierut. More recently she spent nine years at IDEO Chicago as Director of the studio’s brand and communication design portfolio. Her award-winning work helped American Red Cross, Brooks Sports, Divvy Bikes, PNC Bank, Redbox, Sherwin-Williams, and Walgreens grow their brands and develop stronger, more meaningful customer relationships. She has served the last three years at president of AIGA Chicago, an organization supporting the education and professional growth of Chicago’s design community.

“It has been our long-standing plan to add a brand strategy as a third core practice area next to design and engineering,” said ÄKTA CEO John Roa. “At ÄKTA, User Experience design is a honed methodology, not just a service offering, and brand excellence should be the strategic lens guiding digital design & development. For two decades Sara has helped clients navigate strategic brand transformation. We’re thrilled to have her join our leadership team and bring her global experience to our enterprise and emerging growth clients.”

ÄKTA is growing rapidly. The company was just named one of the country’s 600 fastest growing companies by Inc. Magazine. Earlier this summer ÄKTA opened a new office in Austin, Texas and last week moved into a new HQ and Innovation Center at 205 W. Wacker Drive in Chicago’s Loop. The new 22,000 sq. ft. center is one of the most innovative workspaces in Chicagoland, designed to allow Fortune 1000 and emerging-growth companies to experience ÄKTA’s collaborative and innovative culture.

“I’m excited to join forces with the team at ÄKTA,” said Frisk. “We share a philosophical alignment—to create an intuitive user experience that’s true the heart of the brand. Brand Strategy is often confused as a purely visual process or as a brief introductory exercise. I believe its greatest power is at a foundational level, in identifying and articulating the core purpose, value, and points of differentiation of a company for a cohesive and consistent voice across channels.”

About ÄKTA
ÄKTA is an award-winning user experience design & development consultancy with a focus on enterprise digital transformation. Founded in 2010 by CEO John Roa, the Chicago- based service provider offers brand & business strategy, innovation consulting, experience design, mobile application development, analytics and infrastructure services to some of the world’s top multinational brands and emerging growth companies. Learn more at http://akta.com.

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